How To Create Mission and Vision Statements

This how to create mission and vision statements template has 5 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our how to create mission and vision statements template:

HOW TO CREATE MISSION & VISION STATEMENTS FOR YOUR BUSINESS Mission and vision statements are crucial for any business to have a defined purpose. Organizations with a well-defined mission and vision statement can successfully establish their strategic plans. Businesses can also align their operations according to these statements. Whether you are an established business owner or a new industry entrant, creating mission and vision statements isn't easy. You need to follow a systematic approach to build these statements and convey your business goals. Here, we have curated a detailed guide including the steps to develop mission and vision statements for your business. What is a Mission Statement? A mission statement describes the primary objectives for a business's existence. It can include two to three sentences defining what the business stands for, who it serves, and how it's different from its competitors. This short but powerful statement conveys the business's purpose to its employees and stakeholders. It is also a clear representation of the types of products and services the organization offers. A well-defined mission statement enables employees to collectively work towards business enhancement while keeping the mission in mind. It provides all employees with the foundation to develop business strategies. For example, LinkedIn's mission statement is "connect the world's professionals to make them more productive and successful." So, the statement helps the decision-makers implement appropriate strategies for improving business performance. Steps to Create a Mission Statement Most businesses share their mission statement on their official website or might even put it on their computer screensavers. No matter where you put it, it has to be clear and accurate. Here are some steps to get started. Identify Your USP The first step in defining a mission statement is determining your business's unique selling point (USP). This will set you apart from competitors and make the statement accurate. Further, it will convey your business operations to customers and employees. You have to keep it short, and concise, while highlighting the USP. For example, the statement could be "Provide world-class educational services through innovative technology." Be Realistic Besides being precise and accurate, the mission statement must be realistic. Even if you are ambitious, your mission must depict achievable goals for all employees. The mission statement must inspire employees to achieve excellence and take the business to greater heights. Having a realistic statement makes this process smooth and lets you make better decisions. Include Primary Objectives The mission statement must be direct and talk about your organization's primary objectives. So, after determining goals and your USP, include them in the mission statement. This will make the statement more well-defined and understandable to potential clients, candidates, and investors. So, your well-written mission statement can help you market your brand and get leads. That's why it's important to avoid jargon and be clear while depicting what your company does in the statement. Gather Feedback from Employees Discussing your mission statement with employees is crucial for your business