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Sample of our guide on growth hacking template:
A Brief Guide on Growth Hacking A Condensed Guidebook to Help You Understand Growth Hacking Table of Contents Understanding Growth Hacking 2 What is Growth Hacking? 2 What Skills Do Growth Hackers Possess? 2 1. Digital Marketing 3 2. Human Behavior Psychology 4 3. Data and Analytics 4 The Funnel Stages of Growth Hacking 6 1. Awareness 6 2. Acquisition 7 3. Activation 7 4. Revenue 7 5. Retention 7 6. Referral 8 Comparison Chart: 9 Traditional Marketing vs. Growth Hacking 9 Practical Growth Hacks to Scale Quickly 10 1. Optimize Signup Forms 10 2. SEO Content Strategy 11 3. Collaborations and Partnerships 11 4. Conduct A/B Tests 11 5. Emotional Marketing 11 6. Content Repurposing 11 7. Incentivize to Get Referrals 12 Final Thoughts 12 Understanding Growth Hacking This comprehensive guide will teach you what growth hacking is, what skills growth hackers possess, and give you some practical tips or hacks you can implement right away to scale your business or startup. What is Growth Hacking? The term "growth hacking" was initially coined by Sean Ellis in 2010, after several failures to find the right person that would help him grow his business. According to Ellis, growth hacking is a way to quickly increase the user base at minimum cost. In other words, growth hacking is a type of experimental marketing that involves analyzing, strategizing, and testing different approaches to find the most cost-efficient ways to expand the customer base. It's finding shortcuts and thinking of unconventional ways to boost business growth. Growth hacking strategies are crucial for startups. Often, startups have limited budgets that soon get exhausted without revenue. So, growth acceleration becomes vital to the survival of that business. What Skills Do Growth Hackers Possess? While the traditional marketer also promotes and creates sales opportunities, they're also interested in brand awareness, engagement, PR, and similar. On the other hand, a growth hacker is interested exclusively in growing the business and bringing in more profits. Business growth can mean more users, subscribers, sales, app downloads, or simply more clients, depending on the industry and the product. A typical growth hacker uses a holistic, all-around, and data-driven approach to not just grow a business but do it in the quickest and most efficient way. Growth hacking means having skills like: Digital Marketing A growth hacker has to be an excellent growth-focused marketer first and foremost. All growth hackers should be marketers, although not all marketers have to be growth hackers. Typically, a growth hacker will be well-versed in: Email marketing Social media marketing Google Ads Viral content SEO content Lead magnets Copywriting Landing pages Link building Referrals A/B testing Conversion rate optimization Automation Advanced growth hackers often have coding and design skills and are well-versed in UX/UI. Human Behavior Psychology Growth hackers have the incredible talent of knowing what drives people to make a decision. They're able to understand human psychology and present the product or service in a way that solves people's pain points. The understanding of human psychology and behavior and having emotional intelligence is perhaps the most critical soft skill a growth hacker should possess. Data and Analytics Usually, growth hackers have to know and use many more tools to draw informed conclusions and make decisions. Growth hacking is all about short bursts of experiments or A/B testing to learn how to reach the audience most efficiently, and tools are a must for that. More importantly, growth marketers use tools to automate labor-intensive and manual tasks. These tools allow them to save time and focus on more essential tasks like testing and optimizing. Some of the tools that growth hackers typically use are: Google Analytics KISSmetrics Zapier Hotjar Ahrefs Optimizely Google Tag Manager MailChimp Drip AnswerThePublic Google Keyword Planner Here, it's important to note that it isn't just the tools that matter but also the growth hacker's ability to read this data, compare and analyze it, and draw logical conclusions. Getting the data is typically the marketer's job, while understanding and analyzing the data is the growth hacker's specialty. The Funnel Stages of Growth Hacking Unlike traditional marketers that use the AIDA funnel (Awareness, Interest, Desire, Action), growth hackers use the AAARRR or so-called Pirate Funnel. AAARRR stands for Awareness, Acquisition, Activation, Revenue, Retention, Referral. With the typical AIDA model, marketers have to create awareness at the top of the funnel and then create different campaigns and spend budgets on nurturing those leads and bringing them to the bottom of the funnel. However, growth hackers usually don't have that amount of time or budget to spend. Instead, their funnel focuses on a holistic approach and works on all six funnel levels quickly and by performing experiments to find out what works best. The aim of growth hackers isn't just to acquire customers but also to monetize and increase their lifetime value. Let's take a deeper look and see some practical tips for each of these stages. Awareness At this stage, a growth hacker will try to get as much qualified traffic as possible by attracting people to a carefully structured landing page. This landing page will typically contain several lead magnets such as free eBooks or subscription boxes. Question to ask: How many people did we reach? Acquisition The next stage is acquisition-where the growth hacker will try to get as many qualified leads as possible from the traffic they brought to their landing pages in the awareness stage. Question to ask: How many leads/website visits did we get? Activation
