This flower shop business plan template has 39 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our flower shop business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Company History 5 Table: Past Performance 6 Chart: Past Performance 7 3.0 Products 7 4.0 Market Analysis Summary 8 4.1 Market Segmentation 9 Table: Market Analysis 10 Chart: Market Analysis (Pie) 10 4.2 Target Market Segment Strategy 11 4.3 Industry Analysis 11 4.3.1 Competition and Buying Patterns 12 5.0 Web Plan Summary 13 5.1 Website Marketing Strategy 13 5.2 Development Requirements 13 6.0 Strategy and Implementation Summary 13 6.1 SWOT Analysis 14 6.1.1 Strengths 14 6.1.2 Weaknesses 15 6.1.3 Opportunities 15 6.1.4 Threats 15 6.2 Competitive Edge 15 6.3 Marketing Strategy 16 6.4 Sales Strategy 16 6.4.1 Sales Forecast 17 Table: Sales Forecast 17 Chart: Sales Monthly 18 Chart: Sales by Year 18 6.5 Milestones 19 Table: Milestones 19 Chart: Milestones 20 7.0 Management Summary 20 7.1 Personnel Plan 20 Table: Personnel 21 8.0 Financial Plan 21 8.1 Important Assumptions 21 8.2 Break-even Analysis 22 Table: Break-even Analysis 22 Chart: Break-even Analysis 22 8.3 Projected Profit and Loss 23 Table: Profit and Loss 24 Chart: Profit Monthly 25 Chart: Profit Yearly 25 Chart: Gross Margin Monthly 26 Chart: Gross Margin Yearly 26 8.4 Projected Cash Flow 27 Table: Cash Flow 27 Chart: Cash 28 8.5 Projected Balance Sheet 28 Table: Balance Sheet 29 8.6 Business Ratios 29 Table: Ratios 30 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANYNAME.COM] Introduction [YOUR COMPANY NAME] provides flower and gift delivery to the Williamsburg, VA area. Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia. Location [YOUR COMPANY NAME] retail location is in Williamsburg, VA 23185. The Company The Company offers a large variety of fresh cut flowers, arrangements and gifts. [YOUR COMPANY NAME] is a sole proprietorship owned 100% by [YOUR NAME]. [YOUR NAME] has been in the floral business since 1999. [YOUR COMPANY NAME] is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. Our Services [YOUR COMPANY NAME] will offer a variety of floral products and services including; fresh cut flowers, flower arrangements, flower vases/containers, gifts, delivery and internet ordering. The Market [YOUR COMPANY NAME] retail store is located in [YOUR CITY], [YOUR STATE]. The wholesale operation will be located in Hampton, Virginia. The Company will target households and floral shops in Williamsburg and Hampton, Virginia and the surrounding City and County areas. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $600,000. The grant will be used to launch our wholesale division including leasehold improvements, purchase coolers and display cases, purchase of office furniture, fixtures and equipment, purchase of Company vans and cars, upgrading our website, hiring employees and launching an advertising campaign. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has the following objectives: 1. To exceed our customers' expectations with quality, value and professional service 2. Build a loyal satisfied customer base 3. Expand operations in the Williamsburg and surrounding areas 4. Launch a wholesale floral operation in Hampton, Virginia 5. Launch an advertising campaign in the first quarter of 2011 6. Hire employees to help with unemployment in our area 7. Financial stability and future growth using grant funds over the next three years 1.2 Mission [YOUR COMPANY NAME] mission is to provide quality customer services and 100% guarantees on all products and services. To give back to the community by providing needed services and promote quality of life. 1.3 Keys to Success [YOUR COMPANY NAME]'s keys to success are: 1. On time delivery and quality of products 2. The Company's 100% Satisfaction Guarantee 3. The Company's personal commitment to creating long term relationships with our customers 4. Staff training and knowledge 5. Community service 2.0 Company Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANYNAME.COM] [YOUR COMPANY NAME] provides flower and gift delivery to the Williamsburg, VA area. The Company offers a large variety of fresh cut flowers, arrangements and gifts. The goal is to exceed our customers' expectations with quality, value and professional service. [YOUR COMPANY NAME] is a sole proprietorship owned 100% by [YOUR NAME]. [YOUR NAME] has been in the floral business since 1999. Our Services and guarantee: 100% Satisfaction Guaranteed The Customer's Satisfaction is Our #1 Concern Committed to Quality and Service Flowers & Gifts for All Occasions Personalized Care with Each Order Enjoy the Convenience of Ordering Online [YOUR COMPANY NAME] is committed to quality and service. The Company's 100% Satisfaction Guarantee is our personal commitment to creating long term relationships with our customers. The customer's satisfaction is our Number One priority, not just because it's our job, but because we care. We choose only the freshest, highest quality flowers and our shop has a professional and caring staff to serve all your floral needs. Your gift will arrive beautifully presented and personalized with your message. Our experienced staff of designers will help customers choose the perfect flowers for the occasion. Upon receipt of grant funding, the Company will launch a wholesale floral operation in Hampton, Virginia. Due to the time in business and the relationships [YOUR NAME] has cultivated, the Company will be able to purchase flowers directly from growers and master distributors. This will enable the Company to service the existing florists in the State of Virginia. 2.1 Company Ownership [YOUR COMPANY NAME] is a sole proprietorship for tax purposes, 100% owned by [YOUR NAME]. [YOUR NAME] has been in the floral business since 1999 and is responsible for all operational and administrative aspects of the business. 2.2 Company History [YOUR NAME], owner of [YOUR COMPANY NAME], started in the floral business in 1999 in Chesapeake, Virginia. [YOUR NAME] has developed key business contacts allowing her to grow the business substantially in the last year from sales of $21,832 in 2009 to estimated sales of $85,000 for 2010. [YOUR NAME] has developed relationships with growers and major suppliers of flowers and upon receipt of grant funding will launch a wholesale operation. The 2010 Profit and Loss Statement is estimated based on the actual activity through September 30, 2010. As the Company is a sole proprietorship, the Balance Sheet for year end 2010 is estimated based on average balances at the end of each month for cash, amount of inventory in stock, accounts payable and fixed assets which are fully depreciated
