This flower shop business plan 3 template has 38 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our flower shop business plan 3 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 5 Chart: Start-up 5 3.0 Products 6 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 9 5.0 Web Plan Summary 10 5.1 Website Marketing Strategy 10 5.2 Development Requirements 10 6.0 Strategy and Implementation Summary 11 6.1 SWOT Analysis 11 6.1.1 Strengths 11 6.1.2 Weaknesses 11 6.1.3 Opportunities 11 6.1.4 Threats 11 6.2 Competitive Edge 12 6.3 Marketing Strategy 12 6.4 Sales Strategy 12 6.4.1 Sales Forecast 13 Table: Sales Forecast 13 Chart: Sales Monthly 14 Chart: Sales by Year 14 6.5 Milestones 15 Table: Milestones 17 Chart: Milestones 17 7.0 Management Summary 18 7.1 Personnel Plan 18 Table: Personnel 18 8.0 Financial Plan 19 8.1 Start-up Funding 19 Table: Start-up Funding 19 8.2 Important Assumptions 20 8.3 Break-even Analysis 21 Table: Break-even Analysis 21 Chart: Break-even Analysis 21 8.4 Projected Profit and Loss 21 Table: Profit and Loss 22 Chart: Profit Monthly 23 Chart: Profit Yearly 23 Chart: Gross Margin Monthly 24 Chart: Gross Margin Yearly 24 8.5 Projected Cash Flow 25 Table: Cash Flow 25 Chart: Cash 26 8.6 Projected Balance Sheet 26 Table: Balance Sheet 27 8.7 Business Ratios 28 Table: Ratios 28 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] [YOUR NAME] [YOUR ADDRESS] [YOUR ADDRESS 2] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANY.COM] Introduction [YOUR COMPANY NAME] is a start-up Company located in [YOUR CITY], [YOUR STATE/PROVINCE] and owned 100% by [YOUR NAME]. The Company will become a licensee of [YOUR COMPANY NAME]. [YOUR COMPANY NAME] has created a personalization product that is revolutionizing the floral industry, and is making its mark on many markets that traditionally have not had an interest in flowers, like the gift market, the greeting card market and the promotional industry. By creating a patented process that embosses your own personalized message or photograph directly onto the petal of live, fresh flowers, [YOUR COMPANY NAME] has combined the customized instant message with the emotion of a flower to create "The New Standard of Expression", and given you the opportunity to print flowers for today's era of personalization. Location The Company will have a storefront in the Greater [YOUR CITY], [YOUR STATE/PROVINCE] area. The Company [YOUR COMPANY NAME] business was formed in 2010 as a Corporation in [YOUR STATE/PROVINCE]. The Company is a start-up business in the Floral and Gift Shop Industry owned 100% by [NAME]. Our Services [YOUR COMPANY NAME] has created machinery and processes that are the finest quality available anywhere in the world. They are extremely reliable and easy to use. This state of the art equipment does not apply a sticker or a decal; it prints on the petals of flowers that look like they were grown with metallic letters as a part of the petal. There is no shellacking the flower or any other plastic looking process. It actually embosses beautiful bright colors and even metallic ink directly onto the petals of fresh live flowers. In addition our equipment can personalize wooden flowers, silk flowers, silk petals, fresh petals, soap petals, glass, wood or ceramic vases and all kinds of pots and plant holders. The Market [YOUR COMPANY NAME]'s storefront will be located in [YOUR CITY], [YOUR STATE/PROVINCE]. The city proper had a 2009 estimated population of 645,169, making it the twentieth largest in the country. [YOUR CITY] is also the anchor of a substantially larger metropolitan area called Greater [YOUR CITY] , home to 4.5 million people and the tenth-largest metropolitan area in the country. Greater [YOUR CITY] as a commuting region includes six Massachusetts counties, Essex, Middlesex, Norfolk, Suffolk, Plymouth, and Worcester, all of Rhode Island and parts of New Hampshire; it is home to 7.5 million people, making it the fifth-largest Combined Statistical Area in the United States. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain grant funding in the amount of $300,000. The grant will be used to launch operations of our [YOUR COMPANY NAME] License program. The major focus for grant funding is as follows: 1. 100% African-American minority owned 2. Hire employees, the Company will look to hire minorities, veterans and the unemployed 3. Location remodel and upgrades, the Company will use "green" materials and applications for environmental issues and energy savings 4. Purchase a fuel-efficient van Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] objectives are: 1. To provide a unique flower/gift item to the local community 2. To provide jobs to the local community 3. Institute good business practices 4. To be an active and vocal member of the community 1.2 Mission The mission of [YOUR COMPANY NAME] is to revolutionize the floral gift and promotional industry by combining the magic of fresh flowers with the sentiment of personalized messages by imprinting customized images or words directly onto the pedals of the flower itself. 1.3 Keys to Success [YOUR COMPANY NAME] Keys to success are: 1. Advertising and promotion to our targeted customer base 2. Provide for the satisfaction of 100% of our customers 3. Be an active member of the community 4. Encourage customer input 2.0 Company Summary [YOUR COMPANY NAME] is a start-up Company located in [YOUR CITY], [YOUR STATE/PROVINCE] and owned 100% by [YOUR NAME]. The Company will become a licensee of [YOUR COMPANY NAME]. [YOUR COMPANY NAME] has created a personalization product that is revolutionizing the floral industry, and is making its mark on many markets that traditionally have not had an interest in flowers, like the gift market, the greeting card market and the promotional industry. By creating a patented process that embosses your own personalized message or photograph directly onto the petal of live, fresh flowers, [YOUR COMPANY NAME] has combined the customized instant message with the emotion of a flower to create "The New Standard of Expression", and given you the opportunity to print flowers for today's era of personalization. This patented method of embossing images, photos, and messages onto fresh-cut flowers without harming or shortening the life of the flower enables those who take advantage of the [YOUR COMPANY NAME] license opportunity to create a unique, one of a kind gift that promises to change the reasons that people buy flowers forever. When they see the things that can be done with an embossed flower, they will buy embossed flowers for many more occasions than they ever bought regular flowers. Upon receipt of grant funding, the Company will open a small store front to sell the [YOUR COMPANY NAME] product line
