This flooring contractor business plan template has 51 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our flooring contractor business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME] . It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 3 1.1 Objectives 3 1.2 Mission 4 1.3 Keys to Success 4 2.0 Company Summary 5 2.1 Company Ownership 5 2.2 Start-up Summary 5 Table: Start-up 6 Chart: Start-up 6 3.0 Products and Services 7 4.0 Market Analysis Summary 12 4.1 Market Segmentation 12 Table: Market Analysis 13 Chart: Market Analysis (Pie) 14 4.2 Target Market Segment Strategy 14 4.3 Service Business Analysis 15 4.3.1 Competition and Buying Patterns 16 5.0 Web Plan Summary 18 5.1 Website Marketing Strategy 18 5.2 Development Requirements 18 6.0 Strategy and Implementation Summary 19 6.1 SWOT Analysis 21 6.1.1 Strengths 21 6.1.2 Weaknesses 21 6.1.3 Opportunities 22 6.1.4 Threats 22 6.2 Competitive Edge 22 6.3 Marketing Strategy 23 6.4 Sales Strategy 24 6.4.1 Sales Forecast 26 Table: Sales Forecast 26 Chart: Sales Monthly 27 Chart: Sales by Year 27 6.5 Milestones 28 Table: Milestones 28 7.0 Management Summary 29 7.1 Personnel Plan 29 Table: Personnel 30 8.0 Financial Plan 31 8.1 Start-up Funding 32 Table: Start-up Funding 32 8.2 Important Assumptions 33 8.3 Break-even Analysis 33 Table: Break-even Analysis 33 Chart: Break-even Analysis 33 8.4 Projected Profit and Loss 34 Table: Profit and Loss 35 Chart: Profit Monthly 36 Chart: Profit Yearly 36 Chart: Gross Margin Monthly 37 Chart: Gross Margin Yearly 37 8.5 Projected Cash Flow 38 Table: Cash Flow 38 Chart: Cash 39 8.6 Projected Balance Sheet 39 Table: Balance Sheet 40 8.7 Business Ratios 41 Table: Ratios 41 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary General Business Information [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUR EMAIL@YOURCOMPANY.COM] Introduction [YOUR COMPANY NAME] is a Start-Up Limited Liability Corporation owned 50% by [NAME] and 50% by [NAME]. It is a Company that is about to offer the client and community a new type of countertop and alternative flooring opportunity that has not been seen before. It will resurface existing tops and floors with a "Green" (recycled polymer) concrete surface that looks like granite, stone or marble, but it will not crack or break and it is guaranteed for two years against scratches and marks. The Company can reproduce any color that the client has in mind and has many colors to chose from, which can all be blended together to create any color(s) necessary. Location [YOUR COMPANY NAME] will be opening up a store/warehouse location in [YOUR STATE/PROVINCE] but will be serving seven cities within the states of Maryland, West Virginia and Pennsylvania. The Company [YOUR COMPANY NAME] intends to provide a quality product at a very reasonable and competitive price to clients and the community. It feels that having the opportunity to be the only distributor for this area and a trained and certified installer, the Company will be able to train others to perform these tasks and provide a network of qualified installers who are very knowledgeable in the products and the many aspects of providing less expensive, guaranteed products to the client base. It is the Company's goal to establish a showroom, warehouse and training center within the Hagerstown, Frederick or Martinsburg area that will serve the entire community, by providing a means of showing clients what can be done with their existing tops and give them ideas about what they might change to get a totally new look for their home or office. These products being "green" will give the Business the opportunity to enhance the environment that they live in as well as their community and it will be working with various organizations to help them understand the concepts of "going green". Our Services [YOUR COMPANY NAME] provide the client with [YOUR COMPANY NAME] Countertop products. These are used to resurface existing countertops, such as Formica, granite, marble and other solid surfaces to replicate granite, marble, natural stone or completely customized tops. [YOUR COMPANY NAME] Flooring Overlay can be installed over existing flooring, such as concrete, wood, and linoleum. [YOUR COMPANY NAME] products are designed to compliment your current style and color specifications. Once installed, [YOUR COMPANY NAME] products are easy to clean and maintain. [YOUR COMPANY NAME] Flooring products give you the look of Flagstone, Slate, and many more natural stone flooring products right over your existing concrete. If your concrete is ugly, discolored, or even cracked, our Concrete Overlay system is the perfect choice for enhancing your indoor or outdoor surfaces. This newly developed "green" product is designed to meet the most demanding residential and commercial decorative specifications for either interior or exterior locations. Any imaginable patterns including, but not limited to, slate, tile, flagstone, travertine or Saltillo can be replicated by [YOUR COMPANY NAME] certified installers in a nearly unlimited color selection. The finished product withstands the rigors of residential and commercial pedestrian or wheeled equipment traffic retaining its beauty throughout a long serviceable lifetime. Experienced decorative concrete contractors conducting beta-site testing unanimously agree that the [YOUR COMPANY NAME] Overlay System is more economical and is easier to use than similar product formerly available. This is a testimony that [YOUR COMPANY NAME]'s efforts to manufacture and market a product that takes into consideration reduced material costs and decreased installation labor expense have been successful. The Market The proposed start-up business will market to the general public within seven main counties of Pennsylvania, West Virginia and Maryland. The customer base is any person that has a counter top or floor area they would like to replace or make different. The Company can partner with contractors, home improvement companies, cabinetmakers or concrete finishing companies. By resurfacing and not removing, rebuilding and replacing, [YOUR COMPANY NAME] not only saves the client money but it also saves room in our landfills as well. The Company looks forward to becoming an East Coast Distribution Center for [YOUR COMPANY NAME] Products and to expand the warehouse, packaging and shipping for shipping to the majority of the East Coast, creating employment opportunities. Financial Considerations The current financial plan is for [YOUR COMPANY NAME] to obtain grant funding though one or many government and/or private grants in the sum of $329,000 in the first or second quarter of 2011. This funding will be utilized to purchase equipment and a vehicle, construct leasehold improvements, and launch an aggressive marketing campaign. The major focus for grant funding is Energy efficient equipment Energy efficient products and services Train, certify and hire new employees (including women, the unemployed, and minorities) Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has several objectives it would like to fulfill. They include: 1. Grow the business to encompass the distribution area that it now represents 2
