This fitness center business plan template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our fitness center business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME] . It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME] . Upon request, this document is to be immediately returned to [YOUR COMPANY NAME] . ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 Chart: Past Performance 6 3.0 Services 6 4.0 Market Analysis Summary 6 Table: Market Analysis 7 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 8 5.1 SWOT Analysis 9 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 9 5.1.4 Threats 9 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 10 Table: Sales Forecast 10 Chart: Sales Monthly 11 Chart: Sales by Year 11 5.5 Milestones 12 Table: Milestones 12 6.0 Management Summary 12 6.1 Personnel Plan 12 Table: Personnel 13 7.0 Financial Plan 13 7.1 Important Assumptions 13 7.2 Break-even Analysis 13 Table: Break-even Analysis 14 Chart: Break-even Analysis 14 7.3 Projected Profit and Loss 14 Table: Profit and Loss 15 Chart: Profit Monthly 16 Chart: Profit Yearly 16 Chart: Gross Margin Monthly 17 Chart: Gross Margin Yearly 17 7.4 Projected Cash Flow 18 Table: Cash Flow 18 Chart: Cash 19 7.5 Projected Balance Sheet 19 Table: Balance Sheet 19 7.6 Business Ratios 20 Table: Ratios 20 Table: Sales Forecast 1 Table: Personnel 2 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 Executive Summary [YOUR COMPANY NAME] Owner: [YOUR NAME] [YOUR ADDRESS] Phone: Email: Introduction: At [YOUR COMPANY NAME] , our goal is to assist you in reaching your fitness and nutritional goals. Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health. Location: [YOUR COMPANY NAME] is conveniently located downtown in [YOUR CITY] . The Company: The focus of the [YOUR COMPANY NAME] is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services. Our Services: [YOUR COMPANY NAME] offers wellness and fitness programs as well as the following. Brand new Precor Treadmills and Elliptical Full line of York rubberized dumbbells up to 50 lbs. 3-way free weight bench with rack for flat, incline and decline press Highly educated and experienced Wellness Coaches who can assist you in reaching your fitness and nutritional goals Over 30 fun, energetic and creative group fitness classes a week for you to choose from Fit Kids program Nutrition and Cooking classes Fitness center with cardiovascular and weight training equipment. The Market: Even in the midst of the economic downturn, the industry has maintained steady growth, with membership rates growing consistently and profits remaining solid. Demand for gyms and health and fitness clubs will continue to rise over the next five years, as the general public becomes more health conscious and the aging population places a greater value on staying fit. Additionally, the amount of leisure time and growth in household incomes will positively affect businesses, leading operators to expand into larger facilities. Financial Considerations: [YOUR COMPANY NAME] envisions for the business is to not only to offer a fitness and gymnastics center, but to incorporate other realms of wellness in to the business model. The Company will purchase a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program, and much more. A complete wellness group with medically integrated programs would be completely overseen by doctors. The grant of $350,000 would help purchase a building and allow the capability to set this plan in motion. The major focus for grant funding is as follows: Hire new employees Implement Wellness and Nutritional Program Community involvement for obesity and diabetes in youth Increase building capacity Add new products to our existing business Chart: Highlights 1.1 Objectives The company's objective is to build a quality, full-service facility that will command the approval of the local community which it serves. Our goals include: A 10% market share in are local market. An increase our gross margins. 3. Maintain and grow our position as one of the only clubs in the [YOUR CITY] area that caters to families. 1.2 Mission [YOUR COMPANY NAME] our goal is to assist you in reaching your fitness and nutritional goals. Our job is to provide safe and effective exercises that will enable you to lose those unwanted pounds, gain muscle tone and simply improve your overall appearance and health. Your job is to commit to making exercise and good nutrition a priority in order to achieve success. By working together on changing the way you think and feel about fitness and nutrition, we can help you not only transform your body, but also transform your life! 1.3 Keys to Success Keys to success for the company will include: Maintaining a reputable and untarnished reputation in the community. Quality service. Competitive pricing. Flexible hours. 2.0 Company Summary The focus of the [YOUR COMPANY NAME] is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members' children happy and entertained while members take part in any of the center's activities and services. [YOUR COMPANY NAME] is conveniently located downtown in London, KY. [YOUR COMPANY NAME] was created in 2008 and has continued strong since inception. Upon receipt of the grant funds in the amount of $350,000 [YOUR COMPANY NAME] would proceed with plans to buy a building to have room to offer a complete medically integrated facility that offers a physical therapy and a massage therapy center, a structured obesity program. Our Services and guarantee: 100% Satisfaction Guaranteed The Customer's Satisfaction is Our #1 Concern Committed to Quality and Service 2.1 Company Ownership [YOUR COMPANY NAME] is a sole proprietor, which was created in 2008 and fully operational in 2009. [YOUR NAME] is 100% owner and manager and will manage the daily operation. 2.2 Company History [YOUR COMPANY NAME] was created under the ownership of [YOUR NAME] in October of 2008 [YOUR NAME] remains 100% sole owner. [YOUR NAME] has spent years dedicating her life to wellbeing and fitness. In 2008 she took her ideas of creating a fitness center that can help create a lifestyle for others that are looking to have healthier lives. The goal is to exceed our customers' expectations with quality, value and professional service. The 2010 Profit and Loss Statement is estimated based on the actual activity through October 30, 2010
