This fashion designer business plan template has 37 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our fashion designer business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. Chart: Highlights 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 Mission 2 2.1 Company Ownership 3 2.2 Start-up Summary 3 Table: Start-up 3 Chart: Start-up 4 3.0 Products 5 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 7 4.3 Industry Analysis 7 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 8 5.1 SWOT Analysis 9 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 9 5.1.4 Threats 9 5.2 Competitive Edge 9 5.3 Marketing Strategy 10 5.4 Sales Strategy 11 5.4.1 Sales Forecast 12 6.0 Management Summary 14 6.1 Personnel Plan 14 Table: Personnel 14 7.0 Financial Plan 15 7.0 Financial Plan 15 7.1 Start-up Funding 15 Table: Start-up Funding 15 7.2 Important Assumptions 16 7.3 Break-even Analysis 16 7.4 Projected Profit and Loss 17 7.5 Projected Cash Flow 19 Chart: Cash 20 7.6 Projected Balance Sheet 21 Table: Balance Sheet 21 7.7 Business Ratios 22 Table: Ratios 22 1.0 Executive Summary [YOUR COMPANY NAME] is a manufacturer and retailer of an upscale clothing line targeted at females between the ages of 26 and 55. [YOUR COMPANY NAME] not only develops the clothing line, but will support it with advertising and promotion campaigns. [YOUR NAME] plans to strengthen partnerships with retailers by hiring an independent consultant merchandise placement specialist, thereby developing brand awareness. [YOUR COMPANY NAME] intends to market its line as an alternative to existing upscale clothing lines and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. [YOUR COMPANY NAME] is a Company that creates chic lines of clothing for women that love what they choose to wear and care how they present their image in public. It's a line made exclusively for the fashion forward and bold - the young woman who is not afraid to stand out and break outside of the norm. The key message associated with the [YOUR COMPANY NAME] line is classy, upscale, versatile, and high-quality clothing. The Company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of clothing for men and women. Chart: Highlights 1.1 Objectives To establish ourselves as a premier fashionable clothing company, targeting professionals --working professionals and medium to fashion forward working professionals in both the academic, entertainment, and design industries. To sell more than 650K in annual sales by year two, providing high quality clothing with A-list designs for people with polished and elegant taste. To reach a break-even point by the end of year one. 1.2 Mission [YOUR COMPANY NAME] intends to develop an inventory of unique fashion products that can add value of every woman's wardrobe. These products, which will be sourced and manufactured in the United States, can be added as staple, fashionable simple pieces to enhance the image experience to women that hold fashion, quality and high-end design of utmost importance. It is [YOUR COMPANY NAME]'s mission is to bring back the enchantment of clothing all over again in the Company's couture lines. 1.3 Keys to Success [YOUR COMPANY NAME] believes that it has the right fashionable clothing line and the right people desiring it to attract a loyal customer base. But most importantly, it is [YOUR NAME]'s business philosophy that will ensure success. The fashion and retail industry demands that products be delivered on time and with high quality execution. Pursuant to these demands: [YOUR COMPANY NAME] will satisfy this demand by maintaining acceptable inventory levels that will be delivered on time according to pre-arranged shipping schedules. In addition to offering a complete line of high quality clothing, [YOUR COMPANY NAME] will offer a unique line of products that will encourage fashion specialty distributors to think of this company first when looking for original products. 2.0 Company Summary Mission The mission of the company is to provide [YOUR COMPANY NAME] for consumers, based on style and quality. Legal Business Description [YOUR COMPANY NAME] was founded as a California C-Corporation with principal offices located in Los Angeles, CA. All operations, from administration to marketing strategies, take place at [YOUR NAME]'s home studio located in Downtown Los Angeles. Strategy The [YOUR COMPANY NAME] strategy is to aggressively develop and market a full range collection to consumers. The company intends to market its line as an alternative to existing clothing lines and differentiate itself through its marketing strategies, exclusiveness, and brand awareness. [YOUR COMPANY NAME] intends to build on its core portfolio of products and overcome any obstacles by using the company's expertise in the clothing industry. The company's goal in the next year is to make an overwhelming impact on the fashion industry and create a large consumer demand for the product. The company's goal in the next 1-5 years is to venture into high-end women's clothing. It plans to also produce a line of menswear in the future. According to Standard & Poor's (S&P's), women's apparel accounted for 52% of total apparel sales in 2010. 2.1 Company Ownership [YOUR COMPANY NAME] is a privately held C-Corporation organized in the State of California owned in total by its founder, [YOUR NAME]. The Company's Articles of Incorporation were filed in 2010. 2.2 Start-up Summary Total start-up expense (including legal cost, logo design, equipment and related expenses) comes to $97,600. The table below illustrates a complete breakdown of all start-up assets that are needed, as total start-up requirements. Currently, [YOUR COMPANY NAME] does not have short-term liabilities. Table: Start-up Start-up Requirements Start-up Expenses Marketing/PR $24,000 Branding/Packaging $25,000 Studio Equipment $10,000 Office Equipment $2,000 Website and E-commerce $10,000 Trade Show Expenses $40,000 Legal Fees $8,000 Tax Deposits $5,000 Storage (6 months) $4,500 Photography $3,500 Inventory $100,000 Photography $80,000 Fabric and Notions $4,000 Total Start-up Expenses $316,000 Start-up Assets Cash Required $5,000 Other Current Assets $0 Long-term Assets $0 Total Assets $5,000 Total Requirements $321,000 Chart: Start-up 3.0 Products [YOUR COMPANY NAME] products will be priced at the higher end to reflect the quality and exclusiveness associated with the brand. The Company will use high-end materials such as silk, wool, blends, fine woven knits and chiffon. When a markup is placed on [YOUR COMPANY NAME] products, customers are willing to pay the premium because of the perceived value and quality guarantee that comes with all products. The [YOUR COMPANY NAME] line is targeted at females between the ages of 26 and 55 years. 4.0 Market Analysis Summary Market Description Apparel sales are driven by economic conditions, demographic trends, and pricing
