This email marketing for beginners template has 6 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our email marketing for beginners template:
EMAIL MARKETING FOR BEGINNERS Email marketing is an incredibly effective way to reach new customers and keep current ones engaged. To make your email marketing campaign successful, you'll need to do more than just send out a few emails here and there. An effective marketing campaign should have a defined strategy and goals to work towards. When you're just getting started, the prospect of putting together an email marketing campaign can feel overwhelming. Luckily, there are plenty of resources available that can help you get started. In this guide, we'll take a look at email marketing basics every beginner should know. What Is Email Marketing and Why Is It Important? Email marketing is the process of using email to communicate with your customers and leads about your business. Ideally, your email marketing will integrate with other aspects of your digital marketing strategy, such as social media marketing or content marketing. There are so many ways that you can use email marketing. It's a great way to build loyalty among customers, promote new products or services, let customers know about sales, and much more. Having a good email marketing strategy has become essential for virtually every business, no matter what industry you are in or what you're selling. With consumers spending so much of their time online these days, email is one of the easiest ways to reach them directly. Many people access their email via mobile devices as well as computers. This means you can use email to reach your consumers even while they're on the go. With a robust email marketing strategy, you can generate brand loyalty among your audience. You can also use your marketing emails to create an authentic brand image and tone. Strong brand identity and brand loyalty are a crucial part of increasing your sales. Email marketing is also very cost-effective. Setting up an email campaign is relatively affordable, but it delivers a reliably strong ROI. Email averages a return of $36 for every $1 spent - that's a huge impact for relatively little spend. It's a way for small businesses to make a big impact, even if you're on a budget. How to Set Up Your First Email Marketing Campaign The first email campaign you set up is going to be the most challenging. Once you have the process down, you will be able to send out emails quickly and easily! Here's a step-by-step look at how to create your first email marketing campaign. Build Your Email List Before you can start an email marketing campaign, you're going to need an email list. While it can be tempting to buy or rent an email list, this is a strategy you'll want to avoid. Email lists are often filled with old or inactive users, and they aren't catered to a specific target audience. Instead, you'll need to find organic ways to build your email list. The easiest way to do this is by asking customers to sign up for your email list when they make a purchase. You can entice them to do this by offering discounts or providing valuable information in your emails that they wouldn't be able to find anywhere else. You can also build your email list online using your website and social media channels. For example, you can have a pop-up on your website giving users the opportunity to sign up, and you can link to an email sign-up page in your social media posts. This is a great way to capture people who haven't made a purchase from you yet but have shown some interest in your brand and may want to buy from you in the future. When building your email list, be sure to get consent from these consumers. Quality over quantity is key here - you want to make sure that the people receiving your emails are engaged and happy to hear from you. Choose an Email Marketing Platform The next step is to select an email marketing platform that works for your business. While you could send your emails manually, it is much easier to use an email marketing platform, which does most of the hard work for you. There are so many email marketing platforms to choose from - some of the most well-known include MailChimp, Constant Contact, HubSpot, and Drip, but there are many others. There isn't one best email marketing platform on the market
