Email Marketing Best Practices Template

This email marketing best practices template has 4 pages and is a MS Word file type listed under our sales & marketing documents.

Sample of our email marketing best practices template:

EMAIL MARKETING BEST PRACTICES No matter what industry you're in, a robust email marketing strategy is a must if you want to keep customers coming back to your business. Email marketing is one of the best ways to keep existing customers engaged, and it can also be a very effective way to draw in new customers when used strategically. Today's customers are bombarded with emails. In fact, the average office employee receives over 120 emails each day. You'll need to be creative and considerate of your recipients' needs to cut through the noise and get them to open your emails. Here are some email marketing best practices to implement in your strategy. Make sure your emails provide value for the reader. If your recipients don't find value in your emails, they're not going to open them. You'll need to put yourself in your readers' shoes to determine what they find value in. What works for you and your audience may not necessarily be what works for other businesses, even if they are in the same industry as you. What type of information is your target audience looking for? When do they check their emails? What type of tone and language resonates with your audience the most? These are all great questions to answer as you're developing your email list. Email newsletters are very popular and very effective because they provide so much value to the reader when done well. You can use your newsletter to keep readers up to date about new products, upcoming sales, and other business transitions, but you can also use email newsletters to share helpful information with your clients and establish yourself as a thought leader in your industry. This is just one approach - the right choice for your business will really depend on your audience and your unique needs. A/B test your emails. A/B testing will enable you to see how your recipients are actually responding to your emails and how you can improve them. With an A/B testing campaign, you'll choose a "control email," which is sent to one segment of your email list, and then change one variable to create a "variation email," which is sent to another segment of your email list. You'll then be able to compare results between the two emails to see which approach is most effective. Many of today's most popular email marketing platforms have A/B testing features included to streamline the process. Keep your email list up to date. Ideally, your email list should only consist of recipients who care about your business and genuinely want to hear from you. Realistically, there is always going to be a portion of your list that doesn't open your emails. However, you can keep your open rates high by consistently monitoring and improving your email list.