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Sample of our email copywriting 101 template:
Email Copywriting 101 Writing Killer Emails That Get Results Table of Contents Introduction 2 The Ultimate Goal of Every Email 3 Step #1: Get Into The Mind Of Your Reader 4 Step #2: Craft The Perfect Subject Line 5 Step #3: Create Compelling Body Copy 13 Step #4: Personalize Your Emails 18 Achieve Email Marketing Greatness 21 Introduction Writing emails is easy, right? You just sit down, put in a quick subject line, bang out the body text, and hit send. It only takes a few seconds and doesn't require that much thought. While that may be true for the email that you're sending to your best friend about your fantasy football league, that strategy doesn't work for business and marketing emails. Put simply, the business and marketing emails that get the best response are those that have been carefully, even lovingly, crafted. Much thought has been put into them and they don't get sent until they're nearly perfect. The emails are personalized, relevant, and get the reader to take action. Not so easy, right? It's even a little intimidating. How can you know what makes for a great subject line and compelling body copy? Should your emails be brief or long? Should the subject line be simple and to the point or more creative? That's where we come in. In this eBook, you'll discover the most effective principles of email copywriting. We're going to talk about: How to get inside the mind of your reader How to craft the perfect subject line How to create compelling body copy that gets readers to take action How to personalize your emails And more By the end of this book, you'll have a solid grasp on how to write outstanding emails that actually get results. Ready? Let's dive in. The Ultimate Goal of Every Email Before we dive into the nitty-gritty of how to write killer emails, we need to first talk about the goal of every email you send. Ultimately, your goal is to be engaging. You want your emails to get the reader to do something, whether that's reply, click a button, or something else. When it comes to business and marketing emails, you're not sending them just for the purpose of keeping up with people. You want the reader to take action. First, you want the reader to open the email. That's why you need to work hard on your subject lines. Then, you want the reader to actually read the email itself. This is why you must work hard to craft the body of your copy. Finally, you want the reader to take action, which is why you need a strong, compelling call-to-action with every email. We'll talk more about each of these in detail, but it's critical to get these things clear up front. See, here's the thing... Email is a two-way communication tool. Even if you're emailing a large list, you want your readers to engage with your emails. You want them to feel as if you're talking to them individually, not just blasting out an email to a large list. If you can't get people to open your emails and read them, then ultimately you can't make sense to your audience. As you read the rest of this eBook, keep this fundamental point in mind. It's easy to get lost in the details and forget that the main point of your emails is engagement. Step #1: Get Into The Mind Of Your Reader First and foremost, it's essential to get inside the mind of your reader. Most people don't even take the time to consider the psychology of their readers. Rather, they simply dive right into their email, hoping that if they send out a large volume of emails they'll generate at least some sort of response. This is an ineffective technique. Remember, there are real people at the end of your emails. When you send an email without considering what your reader is thinking, you risk coming off as spammy. So how do you get into the mind of your prospect? First, keep in mind that you're ultimately trying to convince an individual. A person is reading your email, and most people make decisions based on emotion, not logic. When writing your emails, consider the emotional state of your prospects. What are their hopes, dreams, fears, and struggles? Tap into those things. Help them see why working with you will alleviate their greatest struggles and fears, as well as help them achieve their goals. Second, consider when you send the email. How does your prospect typically work? Are they the kind of person who will be in their inbox all day or do they only handle their email in batches? While you can't know this for certain, you should be able to make a fairly good guess about when to send your email. Consider sending your email either early in the morning, to get their attention first thing in the day, or later in the day, so that they see it before they head home for work. Step #2: Craft The Perfect Subject Line The subject line of your email is like the headline in a newspaper. It's what gets people's attention. It creates curiosity in them and compels them to read the rest of the email. A great subject line can result in a very high open percentage on your emails, while a mediocre subject line will almost always produce mediocre results. On average, most people get dozens of emails every single day. If you want others to actually read your email, you must get their attention right away. Megan Marrs says this: Your subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day. So, avoid skimping on your subject line. If you want people to actually read your emails (which is the whole point), it's essential to spend a fair amount of time crafting the perfect subject line. So, what makes for a great subject line? Here are eight formulas you can use to get the attention of your readers. 1. The Question Questions make for outstanding subject lines because they force the reader to stop and think for a moment. They make the reader ponder how they will answer the question. And they create a sense of curiosity. They make the reader want to know how you will answer the question as well. For example, consider these subject lines: Can you relate to this? Do you feel like this too? What do you think about this idea? Do you feel exhausted without your morning coffee too? Do you make the same mistake I do? All these subject lines create what's called a "pattern interrupt" for the reader. In other words, they interrupt the reader as they mindlessly scroll through their inbox and force them to pay attention to your email. They also push the reader to click on the email because they want to know how the question gets answered. 2. The How To People love to learn new things that are especially relevant to their lives. This is why DIY videos are so popular on YouTube. People have questions and they want answers. Using a how to subject line piques people's interest, especially if it's really relevant to them. For example: How to quickly get 1,000 email subscribers How to get that nasty stain out of your shirt How to make 10 sales every single day How to win friends and influence people Again, these subject lines interrupt the reader as they peruse their inbox. They cause the reader to think, "Is this something that I want or need to learn?" If it is, they'll click on the email. It's important to note that in order for the how to email to actually work, you must know your audience. In other words, you need to know what they want to know how to do. As noted earlier, you need to be able to get inside the minds of your readers. If you don't, your emails won't be relevant. 3. SCARCITY People are always afraid of missing out on something good. In fact, there's even a term for this fear: FOMO (Fear Of Missing Out). You can capitalize on this fear in your subject lines
