This ecommerce business plan template has 38 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our ecommerce business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME], Inc. in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME] It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME] Upon request, this document is to be immediately returned to [YOUR COMPANY NAME] ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 4 3.0 Services 5 4.0 Market Analysis Summary 7 4.1 Market Segmentation 8 Table: Market Analysis 9 4.2 Target Market Segment Strategy 10 4.3 Service Business Analysis 10 4.3.1 Competition and Buying Patterns 12 5.0 Strategy and Implementation Summary 14 5.1 SWOT Analysis 14 5.1.1 Strengths 14 5.1.2 Weaknesses 14 5.1.3 Opportunities 14 5.1.4 Threats 15 5.2 Competitive Edge 15 5.3 Marketing Strategy 15 5.4 Sales Strategy 15 5.4.1 Sales Forecast 15 Table: Sales Forecast 15 5.5 Milestones 17 Table: Milestones 17 6.0 Management Summary 17 6.1 Personnel Plan 17 Table: Personnel 17 7.0 Financial Plan 18 7.1 Start-up Funding 18 Table: Start-up Funding 18 7.2 Important Assumptions 19 7.3 Break-even Analysis 19 Table: Break-even Analysis 19 7.4 Projected Profit and Loss 21 Table: Profit and Loss 21 7.5 Projected Cash Flow 24 Table: Cash Flow 24 7.6 Projected Balance Sheet 26 Table: Balance Sheet 26 7.7 Business Ratios 27 Table: Ratios 27 1.0 Executive Summary Introduction [YOUR COMPANY NAME], Inc. is an organization incorporated and based in the State of Delaware. [YOUR COMPANY NAME]'s goal is to use the internet's reach to bring together experts and those who need their help. [YOUR COMPANY NAME]'s unique platform is tailored to make the user's experience as close as possible to a face to face meeting. With experts ranging from mental health counselors to IT experts and from cardiologists to fortune tellers, [YOUR COMPANY NAME] is THE address for all advice a client might need. [YOUR COMPANY NAME] is a new brand and a new product, aimed at enabling patients and experts to connect from anywhere in the world. A heavy emphasis will be placed on the mental health sector. [YOUR COMPANY NAME]' goal is to provide not only smaller vendors and merchants with reaching a larger consumer base and offer products and specials, but to also provide consumers with more choices, savings and online rewards for their loyalty. Furthermore, [YOUR COMPANY NAME] wants to sell the concept of the Company and eventually replace costly or one-off advertising. [YOUR COMPANY NAME]' goal is to provide small to medium-sized businesses with direct connections to manufacturers, wholesalers and suppliers with the most updated and accurate information possible. Market Electronic commerce, commonly known as e-commerce or ecommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Business Today The explosion of the Internet allows people to use their computer for things that previously needed to be done in person. Now, communicating with friends and family, networking with business contacts, shopping, banking, and a host of other activities, can be done from almost anywhere in the world. Opportunity Growing population of daily Internet users. The importance of the Internet almost equals that of the telephone. As the population of daily Internet users increases, so will the need for the services the Value Suisse three divisions offers. Social bonds fostered by the new Internet communities. The Internet is bringing people from across the world together unlike any other communication medium. The Company will capitalize on this social trend by providing a place for smaller and local Internet communities to meet in real time. The Company will grow some of these communities on its own by establishing chat areas and community programs. These programs will be designed to build customer loyalty. [YOUR COMPANY NAME], Inc. is seeking $500,000 in funding in order to purchase needed computer and data storage equipment, design and implement fully operational e-commerce websites and to create awareness of the services offered by launching a marketing and SEO campaign. 1.1 Objectives The [YOUR COMPANY NAME], Inc objectives are to provide the Company, investors and shareholders a profitable return on investments and continued healthy growth. To use the internet's reach to bring experts in many fields together with those who need their help. To provide an alternative medium for health patients and experts to connect for the insured or un-insured. To realize how the Company impacts the online community where the business is run, knowing that the Company will stand the test of time. To provide merchants a larger opportunity to reach more customers to be able to compete with larger vendors with more notoriety. To provide customers with more options to save money and learn about new products. To help consumers to save money in the current economic climate and beyond. To premiere as an online retail hub that combines small businesses together to sell products to consumers that would otherwise not know the small business' presence. To create a platform where vendors, wholesalers, manufacturers and consumers can connect. To provide the most comprehensive database possible with tested and accurate information for end-users. To be the first and most trusted source possible in the industry. Image Objectives Product/service quality The quality of the service will be somewhat difficult to control, as the actually services will be provided by our contractors and not directly by us. Part of the quality control will be done "naturally" by the process of rating and reviews by past customers. Promotional objectives Our initial objective is to drive unique IP address traffic to our site. Naturally this should lead to experts signing up. In order to be ready, we will need to pre-sign up multiple members in the categories that we will be promoting heavily for, namely the mental health categories and the fortune teller/magic slots. Ad content Ad content (which will be exclusively on-line) will be geared towards the two different types of [YOUR COMPANY NAME] users - both users and experts. Content for the users will be geared to finding those in need of a psychic or mental health advice. Ads for the experts will be geared towards getting them to sign up as a provider. 1.2 Mission [YOUR COMPANY NAME], Inc.'s mission is to be the leading provider of online engagement solutions that facilitates real-time assistance, expert advice, direct source information and consumer targeted money saving online rewards program. By connecting the Company's services with customers seeking help, service or product on the Web, the Company's unique platform creates a more relevant, compelling and personalized online experience. 1
