This dog obedience school business plan template has 36 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our dog obedience school business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Company History 3 Table: Past Performance 3 Chart: Past Performance 4 3.0 Products and Services 4 4.0 Market Analysis Summary 5 4.1 Target Market Segment Strategy 5 4.2 Service Business Analysis 5 4.2.1 Competition and Buying Patterns 5 5.0 Web Plan Summary 6 5.1 Website Marketing Strategy 6 6.1 SWOT Analysis 7 6.1.1 Strengths 7 6.1.2 Weaknesses 7 6.1.3 Opportunities 7 6.1.4 Threats 7 6.2 Competitive Edge 7 6.4 Sales Strategy 8 6.4.1 Sales Forecast 8 Table: Sales Forecast 9 Chart: Sales Monthly 10 Chart: Sales by Year 10 6.5 Milestones 11 Table: Milestones 11 7.0 Management Summary 12 7.1 Personnel Plan 12 Table: Personnel 12 8.0 Financial Plan 12 8.2 Break-even Analysis 13 Table: Break-even Analysis 13 Chart: Break-even Analysis 13 8.3 Projected Profit and Loss 14 Table: Profit and Loss 14 Chart: Profit Monthly 15 Chart: Profit Yearly 15 Chart: Gross Margin Monthly 16 Chart: Gross Margin Yearly 16 8.4 Projected Cash Flow 17 Table: Cash Flow 17 Chart: Cash 18 8.5 Projected Balance Sheet 19 Table: Balance Sheet 19 8.6 Business Ratios 20 Table: Ratios 20 Table: Sales Forecast 1 Table: Personnel 3 Table: Personnel 3 Table: Profit and Loss 4 Table: Cash Flow 6 Table: Balance Sheet 8 1.0 Executive Summary This business plan for [YOUR COMPANY NAME] projects sales, profits and losses, cash flow, and balances for the next 3 years with the factor of $500,000 in grant funding sought by the company for expansion purposes included in those figures. This funding is instrumental to the growth of [YOUR COMPANY NAME] in that it will allow for the purchase of a property, in which a facility may be installed that will allow for Board and Training service, an otherwise unavailable (and lucrative) feature of the company. This plan will also reflect on marketing strategies, web plans, demographic considerations, milestones for the company to meet, and an explanation of the company's nature and past performance. Chart: Highlights Objectives [YOUR COMPANY NAME]'s Objectives over the next 3 years are to implement new services (such as an expanded Board and Train program), create a uniform and consistent means of client feedback, expand the range and depth of education for our trainers, become a greater presence in local animal rescue programs, and to increase our workload through advertising, a web presence, and client referrals. The primary objective of [YOUR COMPANY NAME] and the intended use of the $500,000 in grant funding sought is to implement a Board and Train program, in which owners will have their dog(s) stay in a comfortable facility where they will be well fed and groomed and can choose whether or not to also pay for training services during the dog's boarding time. Another new service will be the recording and distribution of a dog training DVD, each containing a series of cumulative lessons that can be purchased from both the store and from websites such as Amazon.com. [YOUR COMPANY NAME] will also produce and maintain a survey for clients to fill out, explaining their likes and dislikes regarding our service. Employees of the company will also be subject to higher scrutiny in the form of knowledge tests. We will increase our revenue both by more comprehensive advertising and via increased client referrals based on the new facility we will purchase and the increased quality in our service. 1.2 Mission Our mission is to improve and enhance pack leader-dog/pack relationships by educating our clients utilizing proven skills and techniques. Combined with instruction and information on a variety of topics, we train dogs and their owners to be become better citizens and a more cohesive family unit. 1.3 Keys to Success [YOUR COMPANY NAME]'s keys to success are exceptional customer satisfaction with process and results of the training, a positive reputation in the community from our support of programs and initiatives that better the animal community (primarily Dog RESCUE societies), and the convenience of behavior training services in-home or in our facility through the Board and Train service. 2.0 Company Summary [YOUR COMPANY NAME] is currently a home-based business operating in the [YOUR CITY] Area. We have been in operation since August, 2007, and provide in-home dog training. We travel to our clients' homes and offer a variety of training programs designed to accommodate individual clients' needs. These needs may include: behavioral, obedience, aggressive issues, puppy issues, new dog acclimation, pack development, and canine good citizen evaluation. Follow-ups are sometimes conducted in public places or dog parks to further develop obedience skills. All business is conducted through a home office, relying strongly on phone consultation and web site point of contact. Accounting and Payroll services are contracted. 2.1 Company Ownership [YOUR COMPANY NAME] is an S-corporation, privately run and owned entirely by [YOUR NAME]. 2.2 Company History The Past Performance table shows A [YOUR COMPANY NAME]'s sales, assets, liabilities, and capital for the year 2008 and for 2009. Table: Past Performance Past Performance 2008 2009 Sales $58,547 $108,706 Gross Margin $58,547 $108,706 Gross Margin % 100.00% 100.00% Operating Expenses $40,004 $115,255 Balance Sheet 2008 2009 Current Assets Cash $12,890 $5,140 Other Current Assets $0 $1,774 Total Current Assets $12,890 $6,914 Long-term Assets Long-term Assets $0 $0 Accumulated Depreciation $0 $0 Total Long-term Assets $0 $0 Total Assets $12,890 $6,914 Current Liabilities Accounts Payable $6,914 $3,258 Current Borrowing $0 $0 Other Current Liabilities (interest free) $0 $0 Total Current Liabilities $6,914 $3,258 Long-term Liabilities $0 $0 Total Liabilities $6,914 $3,258 Paid-in Capital $100 $100 Retained Earnings ($12,667) $10,105 Earnings $18,543 ($6,549) Total Capital $5,976 $3,656 Total Capital and Liabilities $12,890 $6,914 Other Inputs Payment Days 30 30 Chart: Past Performance 3.0 Products and Services We work on pack leadership from the dog's point of view. Our first lesson is at least 3 hours long. In that time we discuss a wide range of training and pet-care factors, from food to who goes through a door first. We address any and all behavioral issues, such as biting, house training, jumping, etc. at the first lesson and the formal obedience is usually sit, down, recall, perimeter to the door, wait and heel. Our heel is a behind-the-leg, subordinate position that reinforces the client's pack position. The lessons after that are determined by which package the client chooses. Most of our clients take a 4 lesson package, the 3 lessons after the first range from 1.5 hours to 2 hours long. Clients are given the skills to have their dogs off leash by the time they complete the 4 lessons, and the rest is a matter of practice and applying what has been taught
