This dance school business plan template has 28 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our dance school business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Company History 3 Table: Past Performance 3 3.0 Services 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 5 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Strategy and Implementation Summary 8 5.1 Competitive Edge 8 5.2 Marketing Strategy 8 5.3 Sales Strategy 8 5.3.1 Sales Forecast 9 Table: Sales Forecast 9 5.4 Milestones 10 Table: Milestones 10 6.0 Management Summary 11 6.1 Personnel Plan 11 Table: Personnel 11 7.0 Financial Plan 12 7.0 Financial Plan 12 7.1 Important Assumptions 12 7.2 Break-even Analysis 13 Table: Break-even Analysis 13 7.3 Projected Profit and Loss 14 Table: Profit and Loss 14 7.4 Projected Cash Flow 17 Table: Cash Flow 17 7.5 Projected Balance Sheet 19 Table: Balance Sheet 19 7.6 Business Ratios 20 7.6 Business Ratios 20 Table: Ratios 20 1.0 Executive Summary Dancing is a historical tradition. [YOUR COMPANY NAME] has been alive at social functions for centuries, and Swing and Latin are the Waltz and Foxtrot of days gone by. In recent years, social dance has proved its long lasting presence in our lives. It is in our media, our music and day to day social functions. It isn't usually taught parent-to-child so people are seeking schools where they can learn. With Dancesport being considered as a medal sport in the 2008 Olympics, more people will be exposed to Social and Ballroom dance. [YOUR COMPANY NAME] is dedicated to bringing quality and affordable dance instruction to [YOUR CITY]. It is the company's plan to incorporate the existing dance community into our studio to begin with a strong base of supporters. From there [YOUR COMPANY NAME] will be able to spread the word that dancing is a fun and exciting way to spend time. There are many benefits to dancing that will attract people from many backgrounds and interests. INSERT NAME is the founder and owner of [YOUR COMPANY NAME]. [YOUR NAME] has worked in dance studios for several decades where she was a dance instructor and supervisor. In the last eight years, she taught private dance instruction for her own dance school, [YOUR COMPANY NAME]. It is a family business with her son and daughter-in-law very actively involved in the management and day to day activities. The facility is run from a building located on the same plot of land as the family's home. The purpose of this plan is to raise grant funding in the amount of $250,000 in order to upgrade to a modern sound system, refurbish the flooring throughout the facility and expand the outside parking lot, launch an advertising campaign, stock up the small dance shop with inventory and to provide money to the The Lorie Pacheco Scholarship. 1.1 Objectives The following are goals and objectives of [YOUR COMPANY NAME] for 2011 through 2013: Maintain a dance studio with a warm, supportive atmosphere, which is based on satisfying customers. Provide a social and entertainment forum for people with diverse interests, backgrounds and ages. Provide dance training for students at all levels of dance, from beginner to advanced. Provide continual training, benefits and incentives for staff to encourage a long-term commitment of employees. Increase sales by June of 2011 and maintain an annual growth of minimum of 15% per year. 1.2 Mission [YOUR COMPANY NAME] offers a place where people can learn to dance, meet new people, have fun and feel comfortable. The company offers a varied dance program with price options for all levels of interest, with greater emphasis on group classes and small package sessions to reach dance skill objectives. The [YOUR COMPANY NAME] instructors have access to continual training with some of the area's top professional coaches. This provides students with up-to-date steps and technique and access to the latest dance trends. [YOUR COMPANY NAME] welcomes a diversity of people and maintains a non-smoking and alcohol free environment. 1.3 Keys to Success Keys to success for the company will include: Maintaining a reputable and untarnished reputation in the community. Quality dance instruction and guidance. Competitive pricing. Flexible hours. 2.0 Company Summary [YOUR COMPANY NAME], soon to be located in Vineland, New Jersey, will provide the community with a comfortable, friendly environment in which to learn the art of partnership dancing. [YOUR COMPANY NAME] offers private dance instruction, group classes, social dance parties and rental facilities for local events. Ballroom dance and Zomba, as a sport as well as an art, has become increasingly popular worldwide. As a result, the studio can expect to attract a wide cross section of customers from [YOUR CITY]. The Arts of the Dance Center appeals to people of all ages, abilities and backgrounds, looking for creative self expression, exercise and/or social opportunities through dance. 2.1 Company Ownership [YOUR COMPANY NAME] is owned and operated by [YOUR NAME]. It is a Limited Liability Company formed in 2002. 2.2 Company History The owner of [YOUR COMPANY NAME] has been dancing and teaching children to adults for several years. She works in a building that was installed on the same property as her home and enjoys working and running her family business. [YOUR NAME] also allows the facility to be rented out for small events, such as graduation parties, bachelorette parties and small wedding receptions. [YOUR COMPANY NAME] was established as a Limited Liability Corporation in 2002 and has continued to bring in students over the years for many purposes. Some students who are athletes come in to learn balance, poise and grace. Others come to compete in dance shows and competitions. Others want to learn a new dance seasonally. Table: Past Performance Past Performance FY 2008 FY 2009 FY 2010 Sales $221,969 $240,816 $216,507 Gross Margin $221,969 $240,816 $216,507 Gross Margin % 100.00% 100.00% 100.00% Operating Expenses $174,493 $196,189 $141,423 Balance Sheet FY 2008 FY 2009 FY 2010 Current Assets Cash $3,402 $2,313 $6,275 Other Current Assets $63,312 $77,543 $82,644 Total Current Assets $66,714 $79,856 $88,919 Long-term Assets Long-term Assets $200,000 $200,000 $200,000 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $200,000 $200,000 $200,000 Total Assets $266,714 $279,856 $288,919 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $0 Long-term Liabilities $115,000 $110,000 $100,000 Total Liabilities $115,000 $110,000 $100,000 Paid-in Capital $0 $0 $0 Retained Earnings $104,238 $125,229 $113,835 Earnings $47,476 $44,627 $75,084 Total Capital $151,714 $169,856 $188,919 Total Capital and Liabilities $266,714 $279,856 $288,919 Other Inputs Payment Days 7 7 7 3
