This custom rv and trailer business plan template has 35 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our custom rv and trailer business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Company History 3 3.0 Products and Services 5 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 4.2 Target Market Segment Strategy 8 4.3 Service Business Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Web Plan Summary 9 5.1 Website Marketing Strategy 9 5.2 Development Requirements 10 6.0 Strategy and Implementation Summary 10 6.1 SWOT Analysis 10 6.1.1 Strengths 11 6.1.2 Weaknesses 11 6.1.3 Opportunities 11 6.1.4 Threats 11 6.2 Competitive Edge 11 6.3 Marketing Strategy 12 6.4 Sales Strategy 12 6.4.1 Sales Forecast 12 6.5 Milestones 14 7.0 Management Summary 14 7.1 Personnel Plan 15 8.0 Financial Plan 15 8.1 Important Assumptions 16 8.2 Break-even Analysis 16 8.3 Projected Profit and Loss 17 8.4 Projected Cash Flow 20 8.5 Projected Balance Sheet 22 8.6 Business Ratios 23 APPENDIX Sales Forecast Table 1 Personnel Table 2 Profit and Loss Table 3 Cash Flow Table 4 Cash Flow Table (Cont'd) 5 Balance Sheet Table 6 Balance Sheet Table (Cont'd) 7 Executive Summary [YOUR COMPANY NAME], established in 2008, is a custom RV and Trailer company based in [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR NAME] [YOUR COMPLETE ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUREMAIL@YOURCOMPANY.COM] The owner, [YOUR NAME], had a desire and passion to customize RV's but also to build specialty trailers. The purpose of this business plan is to obtain grant funding in the amount of $500,000 in order to upgrade equipment and increase inventory in order to provide clients with a variety in recreational vehicles and utility trailers, and also increase local and regional advertising efforts to maximize visibility for the company. [YOUR COMPANY NAME] expects to maintain a healthy gross margin and net profit margin during the next two years. The net profit for 2012, 2013 and 2014 is forecast to be $188,217, $726,739, and $1,240,203, respectively. 1.1 Objectives The objectives over the next three years for [YOUR COMPANY NAME] are the following: Sales revenues increase steadily over the next three years. Institute a program of superior customer service through rigorous evaluation of service experience. Hire additional sales staff and (1) receptionist. 1.2 Mission The mission of [YOUR COMPANY NAME] is to provide high quality, American engineered product using modern innovations. The most important aspect of our business is trust. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion and to discover new ways to exceed the expectations of our clients. 1.3 Keys to Success In the auto parts industry a company builds its client base one client at a time and mostly through word of mouth marketing. With this in mind, the keys to success for [YOUR COMPANY NAME] are: High-quality standards. Listening to the client and give expert consultation to maximize their investment. Knowledgeable sales staff to assist each client. 2.0 Company Summary [YOUR COMPANY NAME] is a limited liability company registered in the state of [YOUR STATE/PROVINCE] The facility sits on 4 1/2 acres of land with 4 buildings for operations. The first is the main showroom and administrative office building, approximately 5000 sq. ft. in size, the second building is approximately 2500 sq. ft. and is used for constructing or servicing pop-up campers, the third building is approximately 4800 sq. ft. and is used as the frame and weld shop, and the fourth building is approximately 8000 sq. ft. and is used as a storage and production facility. The [YOUR COMPANY NAME] is seeking funding in the amount of $500,000 in order to finance the operations of the company. 2.1 Company Ownership [YOUR COMPANY NAME] is a Limited Liability Company (LLC) based in [YOUR CITY], [YOUR STATE/PROVINCE], privately owned by its principal operator [YOUR NAME]. [YOUR NAME] has customized RV's for over 14 years. In 2008 he decided to open his own business not only customizing RV's but also providing custom trailers to service clients with unique requests. 2.2 Company History [YOUR COMPANY NAME] was established in January 2008. [YOUR COMPANY NAME] [YOUR NAME] [YOUR COMPLETE ADDRESS] Phone: [YOUR PHONE NUMBER] Email: [YOUREMAIL@YOURCOMPANY.COM] The past performance table below shows the developments of sales, assets, liabilities, and operating expenses for the last 2 years of business. The Company's sales for 2008 and 2009 were $56,302 and $133,098, respectively. The gross margin for this period was $23,636 and $69,863, respectively. Earnings for this period were ($3,014) and $414. Past Performance 2008 2009 Sales $56,302 $133,098 Gross Margin $23,636 $69,863 Gross Margin % 41.98% 52.49% Operating Expenses $26,650 $70,775 Balance Sheet 2008 2009 Current Assets Cash $2,000 ($1,768) Other Current Assets $0 $204 Total Current Assets $2,000 ($1,564) Long-term Assets Long-term Assets $0 $53,018 Accumulated Depreciation $0 $11,138 Total Long-term Assets $0 $41,880 Total Assets $2,000 $40,316 Current Liabilities Current Borrowing $0 $16,057 Other Current Liabilities (interest free) $0 $25,412 Total Current Liabilities $0 $45,575 Long-term Liabilities $0 $41,259 Total Liabilities $0 $86,834 Paid-in Capital $1,193 $20,022 Retained Earnings $3,821 ($66,954) Earnings ($3,014) $414 Total Capital $2,000 ($46,518) Total Capital and Liabilities $2,000 $40,316 3.0 Products and Services [YOUR COMPANY NAME] offers a wide range of services as outlined in the detailed sections below. It is ultimately the goal of the company to offer a one-stop facility for all RV and trailer needs, including, new purchase, repairs, and replacement parts. The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to repair shops. In addition, because the clients see the service as undifferentiated and a "commodity" with little value separation between competitors, buyer power is also very high. Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) means that the pricing for such services are very competitive. The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business to customer ties. The goal of the company is to establish an on-line presence with a website and marketing to service additional clientele online and significantly increase sales. List of [YOUR COMPANY NAME] Products available: Lil Max - Camper Mini Max - Motorcycle Camper Office Max - Portable Office Trailer Custom Max - Custom RV Custom Built Trailers 4.0 Market Analysis Summary Since [YOUR COMPANY NAME] will be able to service any RV or trailer, it does not make any sense to segment the company's market
