Crisis Communication and Media Relations Policy Template

This crisis communication and media relations policy template has 3 pages and is a MS Word file type listed under our human resources documents.

Sample of our crisis communication and media relations policy template:

CRISIS COMMUNICATION & MEDIA RELATIONS POLICY INTRODUCTION The Crisis Communication and Media Relations Policy of [COMPANY NAME] outlines the principles, procedures, and responsibilities for managing communication during crises, emergencies, or high-profile incidents. This Policy is designed to ensure that the company responds effectively, transparently, and consistently in crisis situations while protecting its reputation and stakeholders' interests. PURPOSE The purpose of this Policy is to: Define the framework for crisis communication and media relations. Establish guidelines for coordinating and disseminating information during crises. Ensure that all communication aligns with the company's values and priorities. DEFINITIONS Crisis: Any event, situation, or incident that poses a significant threat to the company's operations, reputation, or stakeholders' well-being. CRISIS COMMUNICATION TEAM [COMPANY NAME] will establish a Crisis Communication Team (CCT) consisting of designated individuals responsible for managing communication during crises. The CCT may include representatives from executive leadership, public relations, legal, HR, and other relevant departments. PRINCIPLES OF CRISIS COMMUNICATION Transparency: [COMPANY NAME] is committed to providing accurate and timely information to stakeholders, acknowledging the situation's seriousness, and admitting when details are limited. Consistency: All communication during a crisis should be consistent across all channels and spokespersons to avoid confusion or misinformation. Compassion: The company will express empathy and concern for those affected by the crisis. COMMUNICATION STRATEGY The CCT will develop a crisis communication strategy that outlines key messages, target audiences, communication channels, and spokespersons.