This cosmetics manufacturing business plan template has 29 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our cosmetics manufacturing business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME] It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME] Upon request, this document is to be immediately returned to [YOUR COMPANY NAME] ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Table: Start-up 3 3.0 Products 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 6 Table: Market Analysis 6 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 8 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 9 5.1.2 Weaknesses 9 5.1.3 Opportunities 10 5.1.4 Threats 10 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 10 5.4.1 Sales Forecast 11 Table: Sales Forecast 11 6.1 Personnel Plan 13 Table: Personnel 13 7.0 Financial Plan 14 7.1 Start-up Funding 14 Table: Start-up Funding 14 7.2 Important Assumptions 15 7.3 Projected Profit and Loss 16 Table: Profit and Loss 16 7.4 Projected Cash Flow 17 Table: Cash Flow 17 Table: Balance Sheet 18 7.7 Business Ratios 19 Table: Ratios 19 1.0 Executive Summary INTRODUCTION [YOUR COMPANY NAME] is a provider of skin care products including exfoliators, cleansers and moisturizers. [YOUR COMPANY NAME] will sell its product line to boutique retail establishments, cosmetic outlets and through the Company's fully functional e-commerce website. [YOUR NAME] has several years of experience in the skin care industry. She has worked as a skin care specialist for her own salon in [YOUR CITY] that she has established in [YEAR]. She has maintained her contacts in the industry and has several key contacts that have already agreed to aid in creating the branding and with the promotion of the new skin care line. EXAMPLE [YOUR NAME] is a veteran beauty expert, skin care specialist and licensed esthetician who brings years of experience in organic skin care. [YOUR NAME] Skincare provides a wide range of comprehensive signature skin treatments at her exclusive skin care studio. She approaches every client's unique skin concerns with tailored treatments based on detailed skin analysis. Known for quick and consistent results, [YOUR NAME] combines cutting-edge technology with a personable approach that makes her clients comfortable and confident. She is passionate about helping people change the way they think about and care for their skin. THE MARKET The skin care industry is a multi-billion dollar business, estimated to be worth USD 43 billion per year. It has steadily grown in the past years, and is expected to grow 6.8% more this year. Europe and the US are the biggest markets of the industry, accounting for over 50% of global skin care sales. Much research and marketing are being poured into certain segments of the skin care industry. Recently, there has been a resurgence of natural/herbal products. Men who are becoming more aware about grooming are driving the men's skin care industry, which is rapidly growing as well. OPPORTUNITY The competitive advantage of [YOUR COMPANY NAME] is the consistent quality of the ingredients that are at the core of each product. The products will be tested locally with [YOUR NAME]'s clientele, as she has been developing and establishing the customer satisfaction level demanded by [YOUR COMPANY NAME]. FINANCIAL PLAN [YOUR NAME] is seeking investor funding in the amount of $[AMOUNT]. The start-up expense for the [YOUR COMPANY NAME] is focused primarily on production of the product line, stability testing, branding and marketing campaigns. There is great potential in making high profits within the first three years of operations. [YOUR NAME] feels confident about her abilities, experience and her passion for skin care and giving back to the community by providing art kits for non-profit organizations, further cross-marketing the [YOUR COMPANY NAME] products and giving back to the community. 1.1 Objectives The objectives for [YOUR COMPANY NAME] are as follows: Achieve sales goal of $[AMOUNT] during first year of operation. Achieve a regular customer base of 10 retail outlets as distributors of the products. Increase sales during the second year of operation. 1.2 Mission The mission of [YOUR COMPANY NAME] is to create result oriented natural and scientifically formulated products that heal, sooth, exfoliate and cleanse our customers' skin, increasing longevity and a youthful appearance. [YOUR COMPANY NAME] also intends to work closely with non-profit organizations by contributing packaged art kits while promoting the skin care product line. 1.3 Keys to Success Marketing power. [YOUR COMPANY NAME] needs to have the Company's products on the shelves with attractive packaging and enough marketing power to maintain a 5% or more market share, as measured by PC Data. Product quality and customer satisfaction. Everything [YOUR COMPANY NAME] sells is guaranteed, so the product has to do what is promised and well. Long-term customer satisfaction is critical to the skin care line's survival. The right management team with strong foundations in marketing, management, finance, and product development. Enough working capital to survive in the working-capital-intensive retail channel. 2.0 Company Summary [YOUR COMPANY NAME] is a provider of skin care products including serums, cleansers and moisturizers. [YOUR COMPANY NAME] will sell its product line to boutique retail establishments, cosmetic outlets and through the Company's fully functional e-commerce website. [YOUR NAME] has been a practicing artist for many years and feels extremely passionate not only about the health and well-being of people and how they treat their skin, but also about how all can have a better influence in the world with their decisions and choices people make. 2.1 Company Ownership The Company is organized as an S-Corporation in [YOUR STATE/PROVINCE] as of 2012. It has operated as a sole-proprietorship from [Year] to 2012. [YOUR COMPANY NAME] is owned by [YOUR NAME]. 2.2 Start-up Summary The start-up expense for the [YOUR COMPANY NAME] is focused primarily on production of the product line, stability testing, branding and marketing campaigns. The establishment of a corporate identity. The establishment of a location and place of doing business. Funding of working capital requirements, purchases of other equipment and assets deemed necessary for the principle operating activities of the company and additional capital raising alternatives. Initiation of Research and Development of existing and future products. Table: Start-up Start-up Requirements Start-up Expenses Legal $0 Stationery etc. $0 Insurance $0 Rent $0 Computer $0 Other $0 Total Start-up Expenses $0 Start-up Assets Cash Required $0 Other Current Assets $0 Long-term Assets $0 Total Assets $0 Total Requirements $0 3.0 Products The product line of [YOUR COMPANY NAME] is as follows: [YOUR COMPANY NAME] Product [YOUR COMPANY NAME] Product [YOUR COMPANY NAME] Product [YOUR COMPANY NAME] Product INSERT CONFIDENTIAL INFORMATION HERE 4.0 Market Analysis Summary The skin care industry is a multi-billion dollar business, estimated to be worth USD 43 billion per year. It has steadily grown in the past years, and is expected to grow 6
