This convenience store business plan template has 31 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our convenience store business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 4 3.0 Products 5 4.0 Market Analysis Summary 5 4.1 Market Segmentation 6 Table: Market Analysis 7 4.2 Target Market Segment Strategy 7 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 9 5.1 SWOT Analysis 9 5.1.1 Strengths 10 5.1.2 Weaknesses 10 5.1.3 Opportunities 10 5.1.4 Threats 10 5.2 Competitive Edge 10 5.3 Marketing Strategy 10 5.4 Sales Strategy 11 5.4.1 Sales Forecast 11 Table: Sales Forecast 12 5.5 Milestones 13 Table: Milestones 14 6.0 Management Summary 15 6.1 Personnel Plan 15 Table: Personnel 15 7.0 Financial Plan 15 7.1 Important Assumptions 15 7.2 Break-even Analysis 16 Table: Break-even Analysis 16 7.3 Projected Profit and Loss 16 Table: Profit and Loss 17 7.4 Projected Cash Flow 19 Table: Cash Flow 20 7.5 Projected Balance Sheet 21 Table: Balance Sheet 21 7.6 Business Ratios 22 Table: Ratios 22 1.0 Executive Summary [YOUR COMPANY NAME] is an existing grocery/convenience store and fueling station that is strategically located on scenic US Highway 395 in [YOUR CITY], [YOUR STATE/PROVINCE]. US Highway 395 is the primary thoroughfare in [YOUR CITY], running north and south between two mountain ranges. The highway runs north to the Lake Tahoe/Reno/Carson City area before running into Oregon. To the south, the highway runs to the Los Angeles/San Bernardino/San Diego area. The Valley itself, which is 6-miles long by 12-miles wide, is populated by about 1,600 year round residents. Because of its lakes, rivers, and natural beauty, the highway was designated a scenic route by the United States government in 2000. For these reasons, the Valley hosts many seasonal tourists wishing to behold the scenic landscapes and make use of the outdoor activities available in the area. It also hosts many travelers migrating to and from the metropolitan areas mentioned above. The general population of year round residents in [YOUR CITY] include small business owners, irrigation-based farmers, and livestock ranchers. Typical household incomes in this area are near $55,800 with two-thirds of the population being 45 years old and younger. The store is centrally located among the only three communities in the northern part of Mono County, those communities being Walker, Coleville, and Topaz. The store boasts the only fueling station along a 52-mile span of the highway, with the nearest fuel competitors being located 20 miles to the east, 17 miles to the north, and 35 miles to the south. The store has been owned and operated by [YOUR NAME] since July 2005. His wife, [INSERT NAME], has been the general manager since they purchased the land, building and existing business. [YOUR NAME] operates the business as a sole proprietorship. [YOUR NAME] and INSERT NAME make a perfect business partnership. INSERT NAME has twelve years prior experience as a supermarket head cashier, as well as eighteen years of experience in sales, bookkeeping and accounting. [YOUR NAME] had thirty years as a trucker in the fuel and food industry. The store offers on a year round basis a variety of staples, packaged foods, drinks (alcoholic and nonalcoholic), snack items, tobacco products, lottery, and select non-grocery items such as hunting and fishing items, as well as regular, mid-grade, premium, and diesel fuel. [YOUR COMPANY NAME] competitive edge is its location, its focus on excellent customer service, its commitment to the needs of the community, and the experience and knowledge of the owners. It is currently operating profitably and the business is well capitalized, but it lacks liquidity as nearly the entire equity of the business is in real estate and inventory. Its most serious threats are a prolonged economic downturn that continues to hinder area tourism and continued [YOUR STATE/PROVINCE] fuel tax increases that may hinder the profitability of fuel sales. 1.1 Objectives To reinvent [YOUR COMPANY NAME] by expanding the building by 1,100 square feet and including a deli, ice cream shop and fresh produce counter by January 1, 2011. To physically upgrade the store, including conversion of its cooler system to energy efficient walk-ins and replacing the existing roof by January 1, 2011. Grow 2011 sales by 33.3% over 2009 sales through the aggressive marketing of the product expansions. Maintain the gross profit margin on total sales at or above the 2009 gross profit margin level of 33.6% ($284,694/$846,464) through strategic and intelligent product buying and pricing. 1.2 Mission The mission of [YOUR COMPANY NAME] is to provide everyone residing, working, and visiting [YOUR CITY] with a thoroughly pleasant year round shopping experience by offering the best customer service, the most attractive and convenient shopping place, the best product variety, competitive prices, programs not offered by local competitors, and the strongest possible community involvement. 1.3 Keys to Success Expanding our building and food offerings so local shoppers become increasingly loyal and visitors have additional reasons to stop. Remain open year round to promote the increased loyalty of local shoppers. Promote customer shopping convenience by continuing such programs as WIC and Food Stamps, as well as seeking out additional similar programs. Advance local tourism and community involvement by continuing to be an active and participating member of the Northern Mono Chamber of Commerce and by volunteering and fund raising for worthwhile local organizations and charities. 2.0 Company Summary [YOUR COMPANY NAME], which is located on [YOUR ADDRESS], [YOUR STATE/PROVINCE] (about 58 miles southeast of South Lake Tahoe), is an existing retail grocery/convenience store and fueling station that has been owned and operated as a sole proprietorship by [YOUR NAME] since July 2005 when he purchased the land, building, and business from its previous owner. It currently provides groceries, drinks, lotto, gasoline and diesel fuel, and other select non-food items typically offered by a small supermarket or large convenience store. It services the local residents, businesses, and governmental departments of northern Mono County, as well as tourists, travelers, and truckers passing along the scenic highway. It is the only fueling station on a 52-mile span of U.S. Highway 395. There are no other fueling stations within 20 miles to the east (Nevada state border) or within 35 miles to the south. It is also one of the few stores in the area that remain open year round. Most of the other restaurants and smaller businesses are open only during the peak tourist months. 2.1 Company Ownership The store operates as a sole proprietorship that is 100% owned by [YOUR NAME] (53). He took ownership on July 25, 2005 when he purchased the land, building, and existing business with cash. He remains an active owner, operator and decision maker
