This content marketing manager job description template has 2 pages and is a MS Word file type listed under our human resources documents.
Sample of our content marketing manager job description template:
JOB DESCRIPTION CONTENT MARKETING MANAGER Brief Description The position of Content Marketing Manager at [COMPANY NAME] involves developing and implementing content strategies to drive brand awareness, engage target audiences, and support business goals. As a Content Marketing Manager, you will be responsible for overseeing the creation, distribution, and optimization of content across various channels. You will collaborate with cross-functional teams to develop compelling content, manage content calendars, and analyze performance metrics. Tasks Develop and execute content marketing strategies to drive brand awareness, increase website traffic, and generate leads. Collaborate with cross-functional teams to define content goals, target audiences, and messaging that align with business objectives. Manage the end-to-end content creation process, including ideation, research, writing, editing, and proofreading. Create compelling and high-quality content, including blog posts, articles, whitepapers, case studies, social media content, and email newsletters. Optimize content for SEO, incorporating relevant keywords, meta tags, and link building strategies. Manage content distribution across various channels, including website, blog, social media platforms, and email marketing campaigns. Monitor and analyze content performance metrics, such as website traffic, engagement, conversions, and user behavior. Conduct market research and competitive analysis to identify content trends, gaps, and opportunities. Stay updated with industry trends, emerging technologies, and best practices in content marketing, and proactively recommend innovative approaches. Collaborate with design, marketing, and product teams to ensure content consistency, brand alignment, and a cohesive customer experience. Qualifications and Requirements Bachelor's degree in marketing, communications, journalism, or a related field. Advanced degrees are a plus. Proven experience as a Content Marketing Manager, Content Strategist, or in a similar role, with a strong portfolio showcasing successful content campaigns
