Competitive Landscape Analysis Template

This competitive landscape analysis template has 10 pages and is a MS Word file type listed under our human resources documents.

Sample of our competitive landscape analysis template:

Competitive Landscape Analysis [Your Company Name] Address City Postal Code Phone 555.555.5555 Email info@yourbusiness.com www.yourbusiness.com Table of Contents 1. Project or Product Overview 3 1.1 Overview 3 2. Market Overview 4 2.1 Market Definition 4 2.2 Market Size 4 2.3 Market Growth Rate 4 2.4 Key Trends 4 3. Competitor Identification 5 3.1 Direct Competitors 5 3.2 Indirect Competitors 5 3.3 Potential Future Competitors 5 4. Competitor Analysis 6 4.1 Company Profile 6 4.2 Performance Analysis 6 4.3 Strategic Initiatives 7 5. SWOT Analysis (Your Company) 8 5.1 Strengths 8 5.2 Weaknesses 8 5.3 Opportunities 8 5.4 Threats 8 6. Key Findings and Strategic Implications 9 6.1 Market Position 9 6.2 Opportunities for Differentiation 9 6.3 Threats and Risks 9 6.4 Strategic Recommendations 9 7. Appendices 10 7.1 Data Sources 10 7.2 Additional Notes 10 1. Project or Product Overview 1.1 Overview Name: Manager/Lead: Date: 2. Market Overview 2.1 Market Definition Define the scope of the market, including key segments. 2.2 Market Size Estimate the size of the market in terms of volume and value. 2.3 Market Growth Rate Identify the current and projected growth rate of the market. 2.4 Key Trends Outline major trends shaping the market, including technological, regulatory, and economic factors. 3. Competitor Identification 3.1 Direct Competitors List competitors offering similar products or services. 3.2 Indirect Competitors Identify competitors offering alternative solutions to the same customer needs. 3.3 Potential Future Competitors Note any companies or startups that could enter the market. 4. Competitor Analysis For each identified competitor, provide the following information: 4