This coffee shop business plan template has 38 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our coffee shop business plan template:
CONFIDENTIALITY AGREEMENT The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. __________________________________ Signature __________________________________ Name (typed or printed) __________________________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 3 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 4 2.0 Company Summary 5 2.1 Company Ownership 5 2.2 Explain Start-up Summary 5 Table: Start-up 6 2.2.1 Explain Start-up Funding 6 Table: Start-up Funding 6 3.0 Management Summary 8 3.1 Explain Personnel Plan 8 Table: Personnel 8 4.0 Services 7 5.0 Market Analysis Summary 10 5.1 Market Segmentation 10 5.2 Target Market Segment Strategy 8 5.2.1 Strengths 12 5.2.1.1 Weaknesses 12 5.2.1.1.1 Opportunities 12 5.2.1.1.1.1 Threats 12 5.2.1.1.1.2 SWOT Analysis 10 5.2.1.1.1.2.1 Competitive Edge 13 5.3 Marketing Strategy 13 5.3.1 Service Business Analysis 14 5.3.1.1 Competition and Buying Patterns 14 5.4 Explain Sales Forecast 15 Table: Sales Forecast 15 Chart: Sales Monthly 16 Chart: Sales by Year 16 5.5 Sales Strategy 17 5.5.1 Strategy and Implementation Summary 17 5.6 Milestones 18 6.0 Financial Plan 19 6.1 Explain General Assumptions 21 Table: General Assumptions 21 6.2 Explain Projected Profit and Loss 21 Table: Profit and Loss 22 Chart: Profit Monthly 23 Chart: Profit Yearly 23 Chart: Gross Margin Monthly 20 Chart: Gross Margin Yearly 24 6.3 Explain Break-even Analysis 25 Table: Break-even Analysis 25 Chart: Break-even Analysis 25 6.4 Explain Projected Cash Flow 26 Table: Cash Flow 26 Chart: Cash Flow 27 6.5 Explain Projected Balance Sheet 28 Table: Balance Sheet 28 6.6 Explain Business Ratios 28 Table: Ratios 29 Table: Sales Forecast 1 Table: Profit and Loss 2 Table: Cash Flow 3 Table: Balance Sheet 4 1.0 Executive Summary Introduction The purpose of this Business Plan is to: Set a course for the Company management to successfully manage, operate, and administer the business. Inform grant providers, lenders and/or investors of the capital requirements being requested by the Company as well as its history, its projected future, and how the requested funding would give the Company the ability to add value to the local economy, generate tax revenues for local and federal government, and help put people back to work. Location and General Business Contact Information [YOUR COMPANY NAME] Owners: [YOUR NAME] and [YOUR PARTNER's NAME] Address: [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PVROVINCE] [YOUR ZIP/POSTAL CODE] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANY.COM] The Company [YOUR COMPANY NAME] (herein also referred to as the "Company") is a start-up business that was founded by [YOUR NAME]and [YOUR PARTNER's NAME] who have structured the business as a partnership. The management of the Company possesses the skills, talent, education, and employment background required to effectively direct the Company. The Company's vision is to provide the best possible combination of customer service quality, product quality, and price so that every customer feels they have received excellent value and is delighted to continue to purchase from the Company in the future, to be able to offer something for everyone, and to provide for the families of the Company owners. Based on the financial projections contained within this Business Plan, the future of [YOUR COMPANY NAME] appears bright. With the diligent efforts of management, the Company is projected to experience sales growth, profitability, and positive cash flow over the three-year projection period. Management has adopted a marketing strategy that is guided by the cost effectiveness of each advertising method and campaign. The Company's sales strategy is guided by statistical data which will be gathered on every sale and purchasing customer. A comprehensive financial plan that includes close monitoring of financial data, the use of professionals for legal, accounting and tax preparation needs, commitment in developing a strong banking relationship, and an exit strategy has also been adopted. By following this Business Plan, [YOUR COMPANY NAME] has the opportunity for continued growth and profitability for many years into the future. Products and Services The Company goal is to provide the finest in service quality relative to the price that the customer pays so that added value is realized each and every time. Its offerings include a gift shop, a coffee shop with baked goods, party rental items, fresh and silk flower arrangements, and candles. The Market The Company will provide its offerings to the general public in [YOUR CITY], [YOUR STATE/PROVINCE]. Financial Considerations In addition to diligently following this Business Plan to maintain the safeguards for successful business operations and achieving the financial projections herein, the current financial plan of [YOUR COMPANY NAME] includes obtaining a capital injection through one of many government and/or private grant programs in the amount of $450,000 sometime in the second quarter of 2013. The funding will be utilized for the following purposes and acquisitions: $150,000 for inventory $ 50,000 for shelving and displays $ 50,000 for leasehold improvements $ 50,000 for coffee shop equipment $ 50,000 for customer seating, office furniture and equipment $100,000 for start up expenses and working capital The major focus for grant programs appropriate for [YOUR COMPANY NAME] would include those programs being offered to businesses that are 100% women owned and business that are expanding that will hire the unemployed. Chart: Highlights 1.1 Objectives The goals and objectives of [YOUR COMPANY NAME] are to: Create and manage a profitable business Obtain immediately needed capital through a grant, business loan, or private investor Provide an income for the owners of the Company Create a remarkable experience for the Company's customers by providing them with top notch products and service Develop a repeat customer base that continues to purchase time and time again 1.2 Mission The mission of [YOUR COMPANY NAME] is to provide the best possible combination of customer service quality, product quality, and price so that every customer feels they have received excellent value and is delighted to continue to purchase from the Company in the future, to be able to offer something for everyone, and to provide for the families of the Company owners. 1.3 Keys to Success Keys to the Company's success lie in management's ability to: Execute the business model as described in this Business Plan. Secure needed capital Reliably administer and manage the Company on a daily basis so that a successful and growth oriented business is developed and maintained. Attract new customers, retain existing customers, continue to grow sales, maintain or improve profit margins, control expenses, and meet or exceed the financial projections outlined within this Business Plan. Provide exceptional service to every customer so as to stimulate word-of-mouth referrals and repeat customers. The determination of the owners to make this Company successful and financially stable enough to support our families. 2.0 Company Summary [YOUR COMPANY NAME] is a start-up operation that is located in [YOUR CITY], [YOUR STATE/PROVINCE]
