This co-branding agreement template has 8 pages and is a MS Word file type listed under our software & technology documents.
Sample of our co-branding agreement template:
CO-BRANDING AGREEMENT This Co-Branding Agreement (the "Agreement") is made and effective the [Date] BETWEEN: [YOUR COMPANY NAME] (the "Online Business"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [STRATEGIC PARTNER NAME] (the "Strategic Partner "), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree as follows: RECITALS The Online Business is in the business of offering products and services as described in Exhibit "A" through it's online site on the World Wide Web which is located at [insert address] (the "Business Services"). Strategic Partner is in the business of offering products and service to the general public and does not currently have a presence on the World Wide Web that enables customers to purchase its products and services online. The parties wish to enter into a mutually beneficial business relationship whereby Strategic Partner's customers can have access to the online Business Services provided by the Online Business through the creation of a co-branded Internet Site (the "Co-Branded Site") to be located on the server currently utilized by the Online Business in connection with it's current Website. The parties wish to agree upon and register a unique Internet domain name for the location of the Co-Branded Site. NOW, THEREFORE, for good and valuable consideration, including the mutual promises and agreement set forth herein, the parties hereby agree as follows: CREATION OF CO-BRANDED SITE The Online Business shall be responsible for the development of a version of the Online Business' current Website which is co-branded and contains reference to both the Online Business and the Strategic Partner. The Co-Branded Site shall prominently display the identification of affiliation with the Strategic Partner including the prominent display of the logo and trademark of the Strategic Partner. The Co-Branded Site shall be functionally equivalent to the Online Business' current Website except it shall contain the co-branding aspects and features identified in this Agreement. Strategic Partner shall fully cooperate with the Online Business in the creation of the Co-Branded Site and shall promptly upon execution hereof deliver to the Online business graphical images and text files on Zip disc which shall include the Strategic Partner's logo in GIF or JPG format and any textual content necessary for the creation of the co-branding aspects of the Co-Branded Site. The Online Business shall use its reasonable efforts, with full cooperation from the Strategic Partner, to create the Co-Branded Site and have it fully functional online within [number] days following the effective date hereof. The parties agree that they shall register the domain name [insert address] for use in connection with the Co-Branded Site. Online business shall be responsible for registering such domain name. The parties acknowledge that they have mutually checked for availability of such domain name as of the effective date hereof and that such domain name is available. Promotion of Co-Branded Site The parties shall issue a joint press release announcing the affiliation created by this Agreement and the launching of the Co-Branded Site. Such press release shall be in mutually satisfactory form and content and shall be released through such services and agencies that are mutually agreed by the parties. The cost of the press release shall be equally shared by the parties. Strategic Partners represents, warrants, and agrees that it is in the mutual interest of both Strategic Partner and Online Business that Strategic Partner uses all efforts necessary to market and channel business through the Co-Branded Site. To that end, Strategic Partner shall use all reasonable commercial efforts to maximize the total number of Internet users who gain access to the Co-Branded Site. Strategic Partner shall assure that the Co-Branded site is listed in all available search engines and appears in the appropriate categories and shall make all reasonable efforts to maximize search engine result placement. Strategic Partner shall establish linking arrangements and banner advertising arrangements to promote the Co-Branded Site. Strategic Partner shall place prominent links to the co-Branded Site in any other internet sites that the Strategic Partner creates promoting its business and services. Strategic Partner agrees to promote the Co-Branded Site in connection with it's offline promotions and part of its normal advertising activities. Strategic Partner shall promote the co-Branded Site in all of its printed promotional materials, and television advertising it may place, at tradeshows and conventions, and through print and broadcast new media. Strategic Partner further agrees to promote the Co-Branded Site through its existing customer base through an Email newsletter and through direct mail promotions. Strategic Partner agrees to develop and maintain an Internet site promoting it's general services and to promote the Co-Branded Site on that site. Technical Support and Consultation By Online Business Online Business shall serve as Internet contact for users of the Co-Branded Site and shall provide technical assistance to users who direct Email technical questions relative to the Co-Branded Site. Online business shall use reasonable efforts to promptly respond to all such bona fide and reasonable user questions regarding the Co-Branded Site. Technical support need only be provided during Online businesses normal "offline" business hours. Online Business representatives shall be reasonably available via email to provide consultation to Strategic Partner relative to the Co-Branded Site. Proprietary Rights Online Business shall retain all right, title and interest in and to all of its trademarks, service marks, copyrights, patents, trade secrets and confidential information. Strategic Partner shall not gain any rights in and to the same by virtue of this Agreement or otherwise except as specifically provided in this Agreement and subject to all of the terms and conditions contained in this Agreement. Strategic Partner shall have a non-exclusive, worldwide license to use only such trademarks as are provided by the Inline Business for use in connection with the promotion of the Co-Branding Site. Such license shall only be for the period of this Agreement. Such materials shall only be used by the Strategic Partner in connection with the promotion of the Co-Branded Site and shall only be used in the form that is delivered to Strategic Partner by the Online Business. All advertising and promotional materials that integrate the trademarks of the Online Business shall first be presented to the Online business for review and approval in its discretion. Strategic Partner shall retain all right, title and interest in and to all of its trademarks, service marks, copyrights, patents, trade secrets and confidential information. Online Business shall not gain any rights in and to the same by virtue of this Agreement or otherwise except as specifically provided in this Agreement and subject to all of the terms and conditions contained in this Agreement. Online Business shall have a non-exclusive, worldwide license to use only such trademarks as are provided by the Strategic Partner for use in connection with the promotion of the Co-Branding Site. Such license shall only be for the period of this Agreement. Such materials shall only be used by the Online Business in connection with the promotion of the Co-Branded Site and shall only be used in the form that is delivered to Online Business by the Strategic Partner
