Checklist Choosing a Domain Name

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Sample of our checklist choosing a domain name template:

CHECKLIST choosing a domain name for your business When you are starting a business or expanding to new markets, it is essential to do so with the Internet in mind, even if the business is not web-based. The Web can serve as a very effective advertising medium for your products/services and has the potential to reach more consumers than any other medium. If your business is entirely web-based, its presence, and therefore its name, on the Internet are of the highest importance. These guidelines can help you to choose a business name with an Internet presence in mind. On the web you have the potential to reach potential clients all over the world, so you will need to compare business names in a much greater geographic area to avoid the potential for confusion and trademark infringement. Once you come up with a few ideas for business names, consider what your domain name could be. The closer it is to the actual name of your business, products, or services, the more likely your customers will find you. Although using your actual business name or some variation thereof will attract existing customers or potential customers who have already heard about your business, using a product or service descriptor, like window-washing.com, may more effectively attract new or potential customers. Domain names must be registered using an on-line accredited registration service.