This car dealership business plan 2 template has 30 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our car dealership business plan 2 template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME] It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME] Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. . ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 1 1.2 Mission 1 1.3 Keys to Success 2 2.0 Company Summary 3 2.1 Company Ownership 3 2.2 Company History 3 3.0 Products 6 4.0 Market Analysis Summary 7 4.1 Market Segmentation 7 Table: Market Analysis 8 4.2 Target Market Segment Strategy 8 4.3 Industry Analysis 8 4.3.1 Competition and Buying Patterns 9 5.0 Strategy and Implementation Summary 10 5.1 Competitive Edge 10 5.2 Marketing Strategy 10 5.3 Sales Strategy 10 5.3.1 Sales Forecast 11 5.4 Milestones 13 Table: Milestones 13 6.0 Management Summary 14 6.1 Personnel Plan 14 Table: Personnel 14 7.0 Financial Plan 15 7.1 Important Assumptions 15 7.2 Break-even Analysis 15 Table: Break-even Analysis 15 7.3 Projected Profit and Loss 17 Table: Profit and Loss 17 7.4 Projected Cash Flow 20 Table: Cash Flow 20 7.5 Projected Balance Sheet 22 Table: Balance Sheet 22 7.6 Business Ratios 23 Table: Ratios 23 1.0 Executive Summary [YOUR COMPANY NAME] will sell top-quality used vehicles at a competitive price. The owner and sales manager have several years of combined experience in new and used auto sales. [YOUR COMPANY NAME] will continue to develop an excellent working relationship with local dealers and auctions to bring the savings to the customer. [YOUR COMPANY NAME] will be successful because the company offers something different; a pleasant car buying experience. [YOUR COMPANY NAME] will create a purchasing environment that caters to the customer's needs. [YOUR COMPANY NAME] is selling a professional service and an experience in car buying that will bring customers back again, as well as referring friends and family. [YOUR COMPANY NAME] estimates an optimistic gross margin over the industry average. The company will be successful because of the excellent team [YOUR COMPANY NAME] has assembled and the drive and determination of the owner. The company's goal is to attain grant funding in the amount of $400,000 to use for expansion of the existing facility, lot improvements, upgrading the trailer on the lot, additional inventory and, in the future, the addition of new employees to assist with the increase of new sales. 1.1 Objectives 100% customer satisfaction, measured through repeat customers, referrals and surveys. To achieve and surpass the industry average profit margin within the first two-years. To achieve a respectable net profit by year two. 1.2 Mission [YOUR COMPANY NAME] provides a unique car buying experience to the customers in the [YOUR CITY], [YOUR STATE/PROVINCE]. One that focuses on customer satisfaction first. [YOUR COMPANY NAME] understands that vehicle purchasing is a necessary, but sometimes unpleasant experience. The company's goal is to provide the customer with an enjoyable, honest service by satisfying individual customers practical transportation needs with a quality product. [YOUR COMPANY NAME] also believes it is important to have quality vehicles at a low cost. The company will make a profit by generating sales. It will provide job satisfaction and fair compensation to its employees, and a fair return to its owners. Hard work and performance is rewarded through bonuses and commissions. Job satisfaction is very important for employees and owners; we will create a work environment that is enjoyable and profitable for all. 1.3 Keys to Success To succeed in this business [YOUR COMPANY NAME] must: Have a team of experienced professionals. Establish a network of suppliers, in order to buy and sell products that are of the highest reliability and quality, at a competitive price. Ensure customer satisfaction by encouraging the two most important values, honor and integrity. Create high morale by rewarding employee success with monetary compensation. 2.0 Company Summary [YOUR COMPANY NAME] is an independently owned business, established in 2002 by an automotive expert, [YOUR NAME], with over 7 years of vehicle sales experience and his wife [INSERT NAME]. [YOUR COMPANY NAME] provides a unique car buying experience for customers in the [YOUR CITY], [YOUR STATE/PROVINCE] by providing inspected, top quality, used vehicles for all types of consumers, at a competitive price. [YOUR COMPANY NAME] is conveniently located in [YOUR CITY], which is the largest city in the southwest region of the U.S. state of [YOUR STATE/PROVINCE]. 2.1 Company Ownership [YOUR COMPANY NAME] is sole proprietorship owned by [YOUR NAME]. 2.2 Company History [YOUR COMPANY NAME] is an independently owned sole proprietor business, established in 2002 by [YOUR NAME]. [YOUR COMPANY NAME] provides a unique car buying experience for customers in the [YOUR CITY], [YOUR STATE/PROVINCE] by providing inspected, top quality, used vehicles for all types of consumers, at a competitive price. [YOUR COMPANY NAME] is conveniently located in [YOUR CITY], which is the largest city in the southwest region of the U.S. state of [YOUR STATE/PROVINCE]. [YOUR COMPANY NAME] [YOUR ADDRESS] [YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] Tel. [YOUR PHONE NUMBER] Fax. [YOUR FAX NUMBER] Email: [YOUR EMAIL@YOURCOMPANY.COM] Table: Past Performance Past Performance 2007 2008 2009 Sales $557,800 $429,983 $466,853 Gross Margin $38,518 $48,105 $13,769 Gross Margin % 6.91% 11.19% 2.95% Operating Expenses $30,877 $40,784 $29,494 Inventory Turnover 0.00 0.00 0.00 Balance Sheet 2007 2008 2009 Current Assets Cash $0 $0 $6,842 Inventory $0 $0 $0 Other Current Assets $519,282 $381,878 $453,089 Total Current Assets $519,282 $381,878 $459,931 Long-term Assets Long-term Assets $120,000 $120,000 $120,000 Accumulated Depreciation $0 $0 $0 Total Long-term Assets $120,000 $120,000 $120,000 Total Assets $639,282 $501,878 $579,931 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $16,500 Other Current Liabilities (interest free) $0 $0 $0 Total Current Liabilities $0 $0 $16,500 Long-term Liabilities $0 $0 $37,665 Total Liabilities $0 $0 $54,165 Paid-in Capital $0 $0 $0 Retained Earnings $631,641 $494,557 $541,491 Earnings $7,641 $7,321 ($15,725) Total Capital $639,282 $501,878 $525,766 Total Capital and Liabilities $639,282 $501,878 $579,931 Other Inputs Payment Days 0 0 0 3.0 Products [YOUR COMPANY NAME] sells top-quality used vehicles at a competitive price. [YOUR COMPANY NAME] buys pre-inspected vehicles wholesale from well known local car dealers, and auto auctions. [YOUR COMPANY NAME] continually maintains a diverse stock of vehicles, providing the widest selection for individual needs. 4.0 Market Analysis Summary Almost everyone needs a car to get from point A to B. Many families have two or more cars. Due to the recent success of the new car market, there is a large inventory of used cars available for re-sale. The automobile dealer industry sells most of the automobiles, light trucks, and vans that operate on the road today
