This campground business plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our campground business plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME], Inc. in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME], Inc. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME], Inc. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME], Inc. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2 2.0 Company Summary 2 2.1 Company Ownership 3 2.2 Company History 3 Table: Past Performance 3 Chart: Past Performance 4 3.0 Services 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 6 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 6 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 8 6.0 Strategy and Implementation Summary 8 6.1 SWOT Analysis 9 6.1.1 Strengths 9 6.1.2 Weaknesses 9 6.1.3 Opportunities 9 6.1.4 Threats 9 6.2 Competitive Edge 10 6.3 Marketing Strategy 10 6.4 Sales Strategy 10 6.4.1 Sales Forecast 11 Table: Sales Forecast 11 Chart: Sales Monthly 12 Chart: Sales by Year 12 6.5 Milestones 13 Table: Milestones 13 7.0 Management Summary 14 7.1 Personnel Plan 14 8.0 Financial Plan 15 8.1 Important Assumptions 15 8.2 Break-even Analysis 15 Table: Break-even Analysis 15 Chart: Break-even Analysis 16 8.3 Projected Profit and Loss 16 Table: Profit and Loss 17 Chart: Profit Monthly 18 Chart: Profit Yearly 18 Chart: Gross Margin Monthly 19 Chart: Gross Margin Yearly 19 8.4 Projected Cash Flow 20 Table: Cash Flow 20 Chart: Cash 21 8.5 Projected Balance Sheet 22 Table: Balance Sheet 22 8.6 Business Ratios 23 Table: Ratios 23 Table: Sales Forecast 1 Table: Profit and Loss 2 Table: Cash Flow 3 Table: Balance Sheet 5 1.0 Executive Summary Name: [YOUR NAME] Address: [YOUR COMPLETE ADDRESS] Email: [YOUR EMAIL@YOURCOMPANY.COM] Phone: [YOUR PHONE NUMBER] Web Site: [YOUR WEBSITE ADDRESS] [YOUR COMPANY NAME], Inc is led by husband and wife co-owners [INSERT NAME] and [INSERT NAME], who have considerable experience in running an effective business. Both owners offer more than seven years of hands-on industry experience and are very knowledgeable about the campground market. [YOUR COMPANY NAME], Inc is an "S" Corporation established in 2003. The Company is headquartered in [YOUR CITY], [YOUR STATE/PROVINCE] where it provides several campground services, beautiful scenery, as well as many amenities and recreational activities. The trails on the spacious campground sit on 250 acres. The focus of this business plan is to put forth objectives to have 85% occupancy on weekends, to satisfy customers and to contribute to the local community/economy. [YOUR COMPANY NAME], Inc is ready to elevate to the next step. The Company is seeking grant funding in the amount of $250,000. The funding will be used to add 30 new sites, to reduce debt, to add a laundry facility, to add rental cabins and campers, and to build a camp store. Based on the detailed financial projections, [YOUR COMPANY NAME] future sales for 2010, 2011 and 2012 are expected to be $212,655, $233,921 and $257,313, respectively. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME], Inc. has three main objectives: To have 85% occupancy on weekends To satisfy our customers To contribute to the local community/economy 1.2 Mission [YOUR COMPANY NAME] provides an outdoor family recreation option, specifically camping, in an efficient professional and profitable manner. 1.3 Keys to Success [YOUR COMPANY NAME]'s keys to success are: Repeat Customers Positive Word of Mouth Advertising Professional and courteous staff providing a pleasant vacation environment 2.0 Company Summary [YOUR COMPANY NAME], Inc is headquartered in [YOUR CITY], [YOUR STATE/PROVINCE]. Name: [INSERT NAME]and [INSERT NAME] Address: [Address] Email: [Address] Phone: XXX-XXX-XXXX Web Site: [Your Website] [YOUR COMPANY NAME] is an "S" Corporation located on Route 12A in [City, State]. [INSERT NAME]and [INSERT NAME] have owned the campground since May 2003. Prior to this the campground was named Mobile Acres Campground and had been in business for 30-35 years. The Company's co-owners renovated and upgraded the entire campground. The campground now features an RV park that offers 102 sites open to RVs and tenters. The owners will add 30 new full hook-up sites this up-coming season. Currently, the site features an office building, two bath houses and a pavilion on the property. Additionally, the campground boasts a pool, shuffleboard court, volleyball, basketball, horseshoes, a river and trails for hiking and biking. The trails are on 250 acres of land that the owners owned prior to purchasing the campground. 2.1 Company Ownership [YOUR COMPANY NAME], Inc is an "S" Corporation. The owners of the Company are [INSERT NAME]- 50% and [INSERT NAME] - 50%. 2.2 Company History [YOUR COMPANY NAME]'s sales for 2007, 2008, and 2009 were $148,322, $170,090 and $194,010, respectively. Earnings for this period were ($2,826), $11,091 and $38,902, respectively. The Past Financial Performance shows that the Company had an increase in its sales and earnings. In 2008, [YOUR COMPANY NAME] raised the daily rate from $30 to $35 for the full hook-up and from $25 to $30 for the water, electric and cable sites. The monthly rate went from $600 to $650. The seasonal rate stayed at $1650. In 2009 the seasonal rate increased to $1,800 and in 2010 increased to $1,900. In 2008 vs. 2007, the Company saved almost $7,000, because it didn't have any office help. The owner [INSERT NAME] covered the office on a full-time basis. From 2008 to 2009, [YOUR COMPANY NAME], Inc saved significantly on interest expense, because it refinanced its bank debt. Table: Past Performance Past Performance 2007 2008 2009 Sales $148,322 $170,090 $194,010 Gross Margin $0 $0 $0 Gross Margin % 0.00% 0.00% 0.00% Operating Expenses $119,043 $118,398 $112,671 Balance Sheet 2007 2008 2009 Current Assets Cash $1,179 $2,482 $300 Other Current Assets $0 $180 $200 Total Current Assets $1,179 $2,662 $500 Long-term Assets Long-term Assets $621,572 $666,751 $749,128 Accumulated Depreciation ($89,308) ($129,909) ($172,346) Total Long-term Assets $710,880 $796,660 $921,474 Total Assets $712,059 $799,322 $921,974 Current Liabilities Accounts Payable $0 $0 $0 Current Borrowing $0 $0 $0 Other Current Liabilities (interest free) $43,683 $46,688 $20,635 Total Current Liabilities $43,683 $46,688 $20,635 Long-term Liabilities $546,746 $538,032 $563,341 Total Liabilities $590,429 $584,720 $583,976 Paid-in Capital $300 $300 $300 Retained Earnings $124,156 $203,211 $298,796 Earnings ($2,826) $11,091 $38,902 Total Capital $121,630 $214,602 $337,998 Total Capital and Liabilities $712,059 $799,322 $921,974 Other Inputs Payment Days 60 60 60 Chart: Past Performance 3.0 Services [YOUR COMPANY NAME], Inc offers: Camping sites to RVs and tenters. 88 Full hook-up camp sites, which includes water, sewer, electric and cable. 14 water, electric and cable sites. The sites can be rented daily, weekly, monthly or by the season (May 15-Oct 15)
