This bridal shop retail plan template has 33 pages and is a MS Word file type listed under our business plan kit documents.
Sample of our bridal shop retail plan template:
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1. Executive Summary 4 1.1. Objectives 5 1.2. Mission 5 1.3. Keys to Success 5 2. Company Summary 6 2.1. Company ownership 6 2.2. Start-up Summary 7 3. Products and Services 8 4. Market Analysis Summary 8 4.1. Market Segmentation 9 4.2. Target Market Segment Strategy 9 4.3. Service Business Analysis 10 4.3.1. Competition and Buying Patterns 10 5. Strategy and Implementation Summary 10 5.1. SWOT Analysis 10 5.1.1. Strengths 11 5.1.2. Weaknesses 11 5.1.3. Opportunities 11 5.1.4. Threats 11 5.2. Competitive Edge 11 5.3. Marketing Strategy 11 5.4. Sales Strategy 12 5.4.1. Sales Forecast 13 5.5. Milestones 15 6. Management Summary 15 6.1. Personnel Plan 16 7. Financial Plan 16 7.1. Start-up Funding 17 7.2. Important Assumptions 18 7.3. Break-even Analysis 18 7.4. Projected Profit and Loss 19 7.5. Projected Cash Flow 22 7.6. Projected Balance Sheet 25 7.7. Business Ratios 25 Executive Summary [YOUR COMPANY NAME] [TITLE] [YOUR COMPLETE ADDRESS] [YOUR PHONE NUMBER] [YOUREMAIL@YOURCOMPANY.COM] Introduction [YOUR COMPANY NAME] in [YOUR CITY] is a start-up bridal and formal wear shop that plans to have no equal in the market it serves. The Company will separate itself by offering the highest quality and widest variety of bridal and formal wear. It is the goal of the Company to be ultimate shop within its 100-mile target market and build a solid reputation in the [CITY, PROVINCE] metropolitan area. The owner [YOUR NAME] has been in the formal ware business for 30 years. Her family has also owned and operated a formal ware shop in Illinois for 60 years. Her experience in this industry is unmatched when compared to the average shop owner. The Company was formed in November of 2010, as a result of the owner's dreams of owning her own shop. Location [YOUR COMPANY NAME] is located in [YOUR COMPLETE ADDRESS]. The Company [YOUR COMPANY NAME] is a start-up sole proprietorship, owned and operated by [YOUR NAME]. The owner is seeking to turn this venture into a full-time wedding and formal ware establishment. The Company is still in liaison with her family's company, [YOUR NAME], which has 60 years of formal ware experience. Our Services [YOUR COMPANY NAME] will offer bridal and formal wear dresses, tuxedo rental, dry cleaning and alterations as well as wedding accessories, to its clients. The Market [YOUR COMPANY NAME] is located 50 miles from a major mid-west metropolitan city, [YOUR CITY]. This gives it a unique opportunity to expand its market tenfold, and still be within its 100-mile target range. Although the population of the Company's entire County is around 15,000, its proximity to [YOUR CITY] increases its target market potential exponentially. Financial Considerations The current financial plan for [YOUR COMPANY NAME] is to obtain funding in the amount of $250,000. The funding will be used to increase its inventory, hire full-time employees and eventually move into its own shop (for a more detailed list see the milestones section 5.5). The major focus for funding is as follows: The company is an SBA women owned qualified business Provide for the continuing education of its employees Hire employees: veterans, minorities, and the unemployed Highlights Objectives Achieve 50% of all wedding business within a 100-mile radius Have 2/3 of the areas dry cleaning services Obtain 100% customer satisfaction for all clients Mission The mission of [YOUR COMPANY NAME] is to provide excellent customer service and satisfaction in a warm friendly environment. The Company will aim to provide a work place that allows its employees the independence and self-sufficiency that comes with working in a business that promotes a hometown atmosphere. The owner has started [YOUR COMPANY NAME] to realize her entrepreneurial spirit, and desires to encourage her employees to become part of her dream, with a team orientated spirit. Keys to Success Providing quality, expeditious and friendly services Competitive pricing Ensuring 100% customer satisfaction Giving back to the community through charitable donations Company Summary [YOUR COMPANY NAME] is a company that was formed to provide complete wedding and formal ware selections, as well as wedding accessories (invitations, guest books, etc.) to its target market. The Company was formed in November of 2010, by [YOUR NAME]. [YOUR NAME] comes from a family which has owned a formal apparel business for 60 years. After branching out on her own, and forming [YOUR COMPANY NAME], she has become a company that not only provides tuxedos and formal wear, but also specializes in wedding dresses and accessories. Located in [YOUR CITY], the main goal of the Company is to provide its target market with not only a full-line of formal apparel and wedding accessories, but also dry cleaning and alteration services. The Company will continue to keep its relationship with the owner's family tuxedo business, and continue to utilize some of its services. Company ownership [YOUR COMPANY NAME] is a sole-proprietorship owned and operated by [YOUR NAME]. [YOUR NAME] has been in the formal apparel business, by way of her family's 60 year old business, for 30 years. INSERT IMAGE Start-up Summary The start-up table below shows the expenses and assets budget. The Company has allocated $5,759 for the first two months of expenses and anticipates needing the remaining funds to complete its start-up expansion. Start-up Requirements Start-up Expenses Legal $0 Stationery etc. $2,000 Insurance $259 Rent $1,000 Computer $1,000 Other $1,500 Total Start-up Expenses $5,759 Start-up Assets Cash Required $230,041 Other Current Assets $11,200 Long-term Assets $3,000 Total Assets $244,241 Total Requirements $250,000 Start-up Products and Services [YOUR COMPANY NAME] provides the following products and services: Wedding Dresses and Gowns Other formal Dresses for Proms, Bridesmaids, Flower girls etc. Bridal Apparel Accessories The Company will also provide the following services: Dry Cleaning Wedding Invitations and Accessories selection Tuxedo Rental Apparel Alterations Market Analysis Summary [YOUR COMPANY NAME]'s target market population is made up of individuals from age 14 to seniors, 70+. The reason for this broad target market range is the fact that in a wedding for example, everyone from the flower girls to the grandparents participates. The Company aims to focus its marketing on the target population within a 100-mile radius of its location. Although, the entire target market will be more like a 500-mile radius which includes the entire County. The main population will come from not only the city of Nashville, IL the County's largest city, but also St. Louis, MO which is only 50 miles away. Within the County of Washington there is a population of just over 15,000. Since the Company will also be targeting, the St Louis, MO metro area, the potential customer base will be right around 500,000. Market Segmentation The market for the Company is divided into to segments, women and men
