Branding and Trademarks Policy Template

This branding and trademarks policy template has 3 pages and is a MS Word file type listed under our human resources documents.

Sample of our branding and trademarks policy template:

BRANDING & TRADEMARKS POLICY INTRODUCTION The Branding and Trademarks Policy of [COMPANY NAME] underscores our commitment to protecting and managing our brand identity and trademarks. This Policy is designed to ensure that our brand assets are used consistently, effectively, and in accordance with legal requirements, preserving their integrity and value. PURPOSE The purpose of this Policy is to: Define the importance of branding and trademarks to [COMPANY NAME]. Establish guidelines for the proper use, protection, and enforcement of our brand identity and trademarks. Ensure compliance with trademark laws and regulations. DEFINITIONS Brand: The overall image, reputation, and perception of [COMPANY NAME] in the minds of customers and the public. Trademark: Any word, phrase, symbol, design, or combination thereof that identifies and distinguishes the goods or services of [COMPANY NAME] from those of others. PROTECTION OF TRADEMARKS [COMPANY NAME] will take appropriate measures to protect its trademarks and ensure that they are not used improperly, including trademark registration where applicable. Unauthorized use or reproduction of [COMPANY NAME]'s trademarks is strictly prohibited. USE OF BRAND ASSETS All employees, contractors, vendors, and authorized users must use [COMPANY NAME]'s brand assets, including logos, taglines, and brand colours, in accordance with established brand guidelines. The use of brand assets should be consistent, ensuring a cohesive brand identity across all communications and materials. PERMISSION FOR USE