Brand Perception Survey Template

This brand perception survey template has 3 pages and is a MS Word file type listed under our business plan kit documents.

Sample of our brand perception survey template:

BRAND PERCEPTION Survey Demographic Questions: Please specify your age. Under 18 18-24 25-34 35-44 45-54 55-64 65 or above Please specify your gender. Male Female Prefer not to say In which City/State and Country is your main residence? City: _____________________ Country: ______________________ Please describe your current occupation. Occupation: ______________________ Brand Awareness: How familiar are you with our brand? Very familiar Somewhat familiar Heard of it but not familiar Never heard of it How did you first hear about our brand? (Select all that apply) Online advertising Social media Word of mouth In-store experience Other (please specify) Brand Image: What words come to mind when you think of our brand? How would you describe the personality of our brand? (Select all that apply) Friendly Professional Innovative Trustworthy Other (please specify Brand Association: What products or services do you associate with our brand? (Open-ended question) Compared to our competitors, how do you perceive our brand?