This bed and breakfast business plan template has 36 pages and is a MS Word file type listed under our business plan kit documents.
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 5 3.0 Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 8 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 8 6.0 Strategy and Implementation Summary 9 6.1 SWOT Analysis 11 6.1.1 Strengths 11 6.1.2 Weaknesses 11 6.1.3 Opportunities 11 6.1.4 Threats 11 6.2 Competitive Edge 11 6.3 Marketing Strategy 12 6.4 Sales Strategy 12 6.4.1 Sales Forecast 12 Table: Sales Forecast 13 Chart: Sales Monthly 13 Chart: Sales by Year 14 6.5 Milestones 14 Table: Milestones 15 7.0 Management Summary 15 7.1 Personnel Plan 16 Table: Personnel 16 8.0 Financial Plan 16 8.1 Start-up Funding 16 Table: Start-up Funding 17 8.2 Important Assumptions 17 8.3 Break-even Analysis 18 Table: Break-even Analysis 18 Chart: Break-even Analysis 18 8.4 Projected Profit and Loss 18 Table: Profit and Loss 19 Chart: Profit Monthly 20 Chart: Profit Yearly 20 Chart: Gross Margin Monthly 21 Chart: Gross Margin Yearly 21 8.5 Projected Cash Flow 21 Table: Cash Flow 22 Chart: Cash 23 8.6 Projected Balance Sheet 23 Table: Balance Sheet 24 8.7 Business Ratios 24 Table: Ratios 25 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] started out as a dream of Innkeepers [YOUR NAME](S). The first drawings of the future log home were done on a napkin during a lunch break at work. [YOUR NAME] knew the home had to be something unique to do honor to the property. The result is a beautiful marriage of property and structure. It is ultimately the [YOUR NAME] attention to detail that makes the Bed and Breakfast different from its competition. [YOUR COMPANY NAME] is requesting $593,000 in grant funding, so that it can support its plan to grow the Company and target a wider market. In order to reach its market segments, the Bed and Breakfast plans to implement $593,000 in long-term assets such as land and equipment. $10,000 of the grant will go towards a 10x30 Barn, gates and fencing. A further $25,000 will help extend the existing barn by 30x24, and $15,000 will be used to build a patio and gazebo on the east end of the house. The basement will also be remodeled for canning products, classes and inventory ($20,000), and trails, rustic campsites and log cabins will be built at a total cost of $30,000. $125,000 will finance the building of a log chapel and $275,000 will fund the purchase of 55 acres of land that will include the rest of the lake. The remaining money will go towards the purchase of equipment for maintaining the trails and grounds, as well as for the horses. [YOUR COMPANY NAME] is many things rolled into one package. Its mission is to make each and every guest's stay one they will remember fondly for years to come. Whether a bird watcher, nature lover, horseman, fisher, hunter, in need of a quiet retreat or planning a wedding or romantic getaway, the Bed and Breakfast is a place for everyone. As guests travel slowly along the winding 1/2 mile private drive back to [YOUR NAME] and [YOUR COMPANY NAME], they have to watch for the wildlife along the way. White-tail deer, ruffled grouse, pheasants, turkeys, squirrels, woodchucks, beaver, Blue Heron cranes, Sand Hill Cranes, turtles (please don't run over them, they lay their eggs in the drive way), and many others including an occasional coyote have been seen during the drive. Miscellaneous migratory birds too numerous to mention have also been seen in the spring and fall enjoying their own B&B experience at [YOUR COMPANY NAME]. Many varieties move on to their final destinations but hundreds live there. The land provides food and shelter for all of the wildlife and also hay for the ten horses. There are several varieties of plants and wildflowers that are protected or endangered including Trilliums, Yellow Ladies Slippers, and Swamp Milkweed. The land also produces the wild fruits and berries used to make the jams, jellies and syrups served with the B&B's home cooked breakfast. Michigan's Thumb area is primarily farm land. During deer and goose season, there is hunting all around [YOUR COMPANY NAME] and it cannot provide the quiet setting that is normally enjoyed. For this reason it has decided to allow hunting packages on its private land during these times. It is the [YOUR NAME] hope that couples can combine enjoying their sport while still having a romantic getaway and the relaxation of their in-room Jacuzzi or outdoor whirlpool overlooking the English Lake. [YOUR COMPANY NAME] plans to become the leading Bed and Breakfast both in its local area and nationwide. This means continuing to always have the best and most efficient facilities and environment. To achieve this, the Company plans to invest in many ways that will pay off in competitive advantages for its customers. The long term strategy for [YOUR COMPANY NAME] is to become the most sought after Bed and Breakfast, for guests who demand nothing but the best quality. Its commitment to the improvement of its local environment and community, alongside the owner's joint ninety years of experience within this industry, will ensure this is possible. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has several objectives it would like to fulfill. They are:- 1. Build a 10x30 barn that would have 2 stalls and a tack area in between. It can be used by guests who are travelling with horses, or used as a place to hold the property's horses. This will compliment the 70 foot diameter training arena that was installed in the spring of 2010. 2. Add 30x24 to an existing 30x40 barn for carriage and hay storage. 3. Complete the patio and log gazebo on the east side of the log house. 4. Remodel the basement in the winter of 2010. 5. Add and improve the trails on the property. 6. Build a 24x36 log Chapel to make Wedding days unique and special. 7. Build a common area, to include an exercise room, hot tub spa, sauna, competition size in-ground pool as well as seating and a fireplace. 8. Provide a safe area for senior citizens who are in need of warm water pools for self motivated therapy and fitness. 9. Enhance the school district of Kingston - competitive swimming programs would help the local children's overall health and fitness. 10. Give back to the local community by acquiring a 5 acre adjoining parcel as well as an additional 55 acres of land to provide campsites. This will also give [YOUR COMPANY NAME] the opportunity to take care of the environment around the lake. 1.2 Mission [YOUR COMPANY NAME]'s mission is to provide its guests with outstanding service and great home cooked foods, while sharing the farm with as many people, and in as many ways, as possible
This bed and breakfast business plan template has 36 pages and is a MS Word file type listed under our business plan kit documents.
Confidentiality Agreement The undersigned reader acknowledges that the information provided by [YOUR COMPANY NAME] in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of [YOUR COMPANY NAME]. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to [YOUR COMPANY NAME]. Upon request, this document is to be immediately returned to [YOUR COMPANY NAME]. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary 1 Chart: Highlights 2 1.1 Objectives 2 1.2 Mission 3 1.3 Keys to Success 3 2.0 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Table: Start-up 4 Chart: Start-up 5 3.0 Services 5 4.0 Market Analysis Summary 6 4.1 Market Segmentation 6 Table: Market Analysis 6 Chart: Market Analysis (Pie) 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 8 5.0 Web Plan Summary 8 5.1 Website Marketing Strategy 8 5.2 Development Requirements 8 6.0 Strategy and Implementation Summary 9 6.1 SWOT Analysis 11 6.1.1 Strengths 11 6.1.2 Weaknesses 11 6.1.3 Opportunities 11 6.1.4 Threats 11 6.2 Competitive Edge 11 6.3 Marketing Strategy 12 6.4 Sales Strategy 12 6.4.1 Sales Forecast 12 Table: Sales Forecast 13 Chart: Sales Monthly 13 Chart: Sales by Year 14 6.5 Milestones 14 Table: Milestones 15 7.0 Management Summary 15 7.1 Personnel Plan 16 Table: Personnel 16 8.0 Financial Plan 16 8.1 Start-up Funding 16 Table: Start-up Funding 17 8.2 Important Assumptions 17 8.3 Break-even Analysis 18 Table: Break-even Analysis 18 Chart: Break-even Analysis 18 8.4 Projected Profit and Loss 18 Table: Profit and Loss 19 Chart: Profit Monthly 20 Chart: Profit Yearly 20 Chart: Gross Margin Monthly 21 Chart: Gross Margin Yearly 21 8.5 Projected Cash Flow 21 Table: Cash Flow 22 Chart: Cash 23 8.6 Projected Balance Sheet 23 Table: Balance Sheet 24 8.7 Business Ratios 24 Table: Ratios 25 Table: Sales Forecast 1 Table: Personnel 2 Table: Profit and Loss 3 Table: Cash Flow 4 Table: Balance Sheet 5 1.0 Executive Summary [YOUR COMPANY NAME] started out as a dream of Innkeepers [YOUR NAME](S). The first drawings of the future log home were done on a napkin during a lunch break at work. [YOUR NAME] knew the home had to be something unique to do honor to the property. The result is a beautiful marriage of property and structure. It is ultimately the [YOUR NAME] attention to detail that makes the Bed and Breakfast different from its competition. [YOUR COMPANY NAME] is requesting $593,000 in grant funding, so that it can support its plan to grow the Company and target a wider market. In order to reach its market segments, the Bed and Breakfast plans to implement $593,000 in long-term assets such as land and equipment. $10,000 of the grant will go towards a 10x30 Barn, gates and fencing. A further $25,000 will help extend the existing barn by 30x24, and $15,000 will be used to build a patio and gazebo on the east end of the house. The basement will also be remodeled for canning products, classes and inventory ($20,000), and trails, rustic campsites and log cabins will be built at a total cost of $30,000. $125,000 will finance the building of a log chapel and $275,000 will fund the purchase of 55 acres of land that will include the rest of the lake. The remaining money will go towards the purchase of equipment for maintaining the trails and grounds, as well as for the horses. [YOUR COMPANY NAME] is many things rolled into one package. Its mission is to make each and every guest's stay one they will remember fondly for years to come. Whether a bird watcher, nature lover, horseman, fisher, hunter, in need of a quiet retreat or planning a wedding or romantic getaway, the Bed and Breakfast is a place for everyone. As guests travel slowly along the winding 1/2 mile private drive back to [YOUR NAME] and [YOUR COMPANY NAME], they have to watch for the wildlife along the way. White-tail deer, ruffled grouse, pheasants, turkeys, squirrels, woodchucks, beaver, Blue Heron cranes, Sand Hill Cranes, turtles (please don't run over them, they lay their eggs in the drive way), and many others including an occasional coyote have been seen during the drive. Miscellaneous migratory birds too numerous to mention have also been seen in the spring and fall enjoying their own B&B experience at [YOUR COMPANY NAME]. Many varieties move on to their final destinations but hundreds live there. The land provides food and shelter for all of the wildlife and also hay for the ten horses. There are several varieties of plants and wildflowers that are protected or endangered including Trilliums, Yellow Ladies Slippers, and Swamp Milkweed. The land also produces the wild fruits and berries used to make the jams, jellies and syrups served with the B&B's home cooked breakfast. Michigan's Thumb area is primarily farm land. During deer and goose season, there is hunting all around [YOUR COMPANY NAME] and it cannot provide the quiet setting that is normally enjoyed. For this reason it has decided to allow hunting packages on its private land during these times. It is the [YOUR NAME] hope that couples can combine enjoying their sport while still having a romantic getaway and the relaxation of their in-room Jacuzzi or outdoor whirlpool overlooking the English Lake. [YOUR COMPANY NAME] plans to become the leading Bed and Breakfast both in its local area and nationwide. This means continuing to always have the best and most efficient facilities and environment. To achieve this, the Company plans to invest in many ways that will pay off in competitive advantages for its customers. The long term strategy for [YOUR COMPANY NAME] is to become the most sought after Bed and Breakfast, for guests who demand nothing but the best quality. Its commitment to the improvement of its local environment and community, alongside the owner's joint ninety years of experience within this industry, will ensure this is possible. Chart: Highlights 1.1 Objectives [YOUR COMPANY NAME] has several objectives it would like to fulfill. They are:- 1. Build a 10x30 barn that would have 2 stalls and a tack area in between. It can be used by guests who are travelling with horses, or used as a place to hold the property's horses. This will compliment the 70 foot diameter training arena that was installed in the spring of 2010. 2. Add 30x24 to an existing 30x40 barn for carriage and hay storage. 3. Complete the patio and log gazebo on the east side of the log house. 4. Remodel the basement in the winter of 2010. 5. Add and improve the trails on the property. 6. Build a 24x36 log Chapel to make Wedding days unique and special. 7. Build a common area, to include an exercise room, hot tub spa, sauna, competition size in-ground pool as well as seating and a fireplace. 8. Provide a safe area for senior citizens who are in need of warm water pools for self motivated therapy and fitness. 9. Enhance the school district of Kingston - competitive swimming programs would help the local children's overall health and fitness. 10. Give back to the local community by acquiring a 5 acre adjoining parcel as well as an additional 55 acres of land to provide campsites. This will also give [YOUR COMPANY NAME] the opportunity to take care of the environment around the lake. 1.2 Mission [YOUR COMPANY NAME]'s mission is to provide its guests with outstanding service and great home cooked foods, while sharing the farm with as many people, and in as many ways, as possible
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