This 22 powerful strategies for effective email list segmentation template has 12 pages and is a MS Word file type listed under our sales & marketing documents.
Sample of our 22 powerful strategies for effective email list segmentation template:
MAXIMIZING ROI: 22 POWERFUL STRATEGIES FOR EFFECTIVE EMAIL LIST SEGMENTATION In email marketing, many business owners send emails to everyone on their list without much thought. They create a quick newsletter, select all their email contacts, and hit "Send." While this approach is simple, it's not the most effective one. This method is like putting up a big billboard to reach a general audience, rather than using tailored TV commercials to target specific viewers. The first method sends out messages to everyone and hopes some people find them interesting. The second method ensures the right message reaches the right people at the right time. The key to this more effective method is called "segmentation." Smart business owners use segmentation to divide their email lists into different groups and then create emails that suit each group. Segmentation has proven to be a highly effective strategy in email marketing. For instance, MailChimp's research shows that users who segment their lists get 14.37% more people opening their emails, a whopping 64.78% more clicks, and an impressive 8.98% fewer unsubscribes. Not every email you send is right for every subscriber on your list. Segmentation is about delivering the right message to the right people. Below, we'll give you 22 ways to segment your email list effectively. By the end, you'll have a clear idea of the best ways to segment your list for more profits. Segmentation Methods to Maximize ROI New Subscribers: Begin by warmly welcoming new subscribers with a dedicated email. Introduce your company, communicate your values, outline what subscribers can expect from your emails, and showcase your best content. This sets the tone for a fruitful email relationship. When sending emails to your new subscriber segment, consider pointing them to excellent resources you've created. These are your best blog posts, podcasts, ebooks, and more. By pointing readers to your best material, you bring them value and begin to establish yourself as an expert in your industry. You also show your readers the high-quality material that they can begin to expect from you. By Preferences: Give your subscribers the power to select their email preferences. Offer options such as monthly or weekly updates, daily emails, blog post notifications, discounts, promotions, announcements, or a combination. This empowers subscribers to receive content that aligns with their interests. By letting readers self-segment, you can ensure that you're only sending them exactly what they want. By Location: Send location-specific emails when necessary. Segment your list to target subscribers in specific geographic regions, allowing you to inform them about events or offers relevant to their location. Open Rate: Focus your efforts on subscribers who actively engage with your emails. Create a segment of engaged subscribers to send them specialized content, while excluding unresponsive recipients to conserve resources. To segment your list by open rate, simply set up a condition where you don't send emails to those who haven't opened an email in a set amount of time. For example, create a segment of people who haven't opened an email in the last two months. Then exclude that segment when you send your emails. Alternatively, you could also email inactive subscribers and ask them if they want to continue being on your list. If they don't respond or say, "No," simply purge them from your list. This also can save you money, since many email software services charge you by the number of contacts you have. On the flip side, you could also create a segment of your most engaged readers. These are the readers who open your emails regularly. You could reward these readers with bonuses, like early access to content or invitations to beta programs. Inactivity: Identify inactive subscribers and re-engage them. Segment these recipients and craft emails with special incentives or free downloads to rekindle their interest. For example, let's say that you invite every new subscriber to sign up for a free coaching session. In order to access this session, the reader needs to fill out a form. If they don't fill out the form, they don't get the coaching session. You can create a segment of people who have signed up for your email list but haven't taken the next step of signing up for the free coaching session. Then you can send them specific messages encouraging them to take the next steps. For example, if someone doesn't open or click your emails for a while, you can segment them and offer them a special bonus (like a free download) to try to get them to engage with your emails. Or you could send a more personalized email with a subject line like, "I miss you!" and try to get them to click on your email and open it. Lead Magnet: To optimize your email marketing, consider distributing various lead magnets on your website, each tailored to different demographics. For instance, if you're a fitness instructor, you could offer eBooks on both the best cardio exercises and effective weight loss strategies. Each eBook corresponds to a distinct segment of your email list, ensuring that each group receives content related to the specific lead magnet they downloaded. In essence, you might design unique follow-up sequences for different lead magnets. Each lead magnet addresses a specific subject or niche, and the follow-up emails are tailored to resonate with that subject or niche. For instance, the first segment would receive follow-up messages centred around cardio exercises, while the second segment would exclusively receive messages regarding weight loss (with some potential overlap, of course). This approach guarantees that each segment only receives emails relevant to the lead magnet they downloaded. Additionally, consider excluding individuals who have already downloaded a specific lead magnet from receiving further emails related to that lead magnet. This prevents redundancy and ensures your subscribers don't receive the same email sequence twice. Another way to segment your list based on lead magnets is by the type of lead magnet a person chose. For example, some prefer PDF reports, while others opt for video content. These preferences indicate different learning styles, allowing you to deliver tailored content. By sending hyper-specific messages like this, you maintain the relevance of your emails. Instead of broadcasting generic fitness messages to your entire list, you can focus on delivering personalized content to your subscribers. Abandoned Form: A significant portion of your website visitors may start filling out a form but abandon it before completion, often due to distractions or a change of mind. In such cases, you can engage with these visitors by encouraging them to finish the form. To initiate this engagement, you'll need to capture their email address even before they complete the form. Several website plugins, like the WPForms Form Abandonment Addon, can capture the email address as soon as it's entered. Once you've collected the emails from abandoned forms, create a segmented group based on this data and send follow-up emails to everyone in that segment. Abandoned Shopping Cart: If you run an e-commerce website, you're likely familiar with the common occurrence of abandoned shopping carts. However, the fact that a cart is abandoned doesn't mean you can't convert the sale. You can send highly targeted emails to those who've left items in their shopping carts, encouraging them to complete their purchase. It's crucial to collect the email address as early as possible during the checkout process. If the cart is abandoned, place that email address into a designated abandoned cart sequence. Then send a series of emails persuading customers to return to your website and finalize their purchase
