Real Estate Marketing Video Guide: Top Ideas to Help You Sell More

When looking at real estate market statistics from the past few years, it’s clear that technology continues to dramatically influence home buying — thanks in no small part to tactics like real estate video marketing. While 97% of home buyers understandably used the internet to start their initial search for a home in 2020, nearly half said videos, specifically, were “very useful” in their search.

As such, more and more real estate agents are using real estate video marketing to generate leads, stand out from their competitors, and showcase their services and properties in a visually striking manner. If you are wondering how you can master the art of the real estate video without getting lost in the process, read through the guide below on the best video ideas for you and your real estate business.

Why video marketing is essential.
How real estate video marketing can help your business.
Types of real estate video marketing.
9 real estate video ideas.
Ways you can promote your videos.
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Why video marketing is essential

Video marketing has been an essential part of many businesses marketing strategies in recent years. In fact, 9 out of 10 marketers used video in their marketing campaigns in 2020. This number has increased this past year in particular, in part thanks to the move towards a more digitally friendly world that the COVID-19 pandemic caused. Here are some facts that shed light on the effectiveness of video marketing:

Videos are a consumers’ favorite type of content to see from a brand.
54% of consumers want to see more video content from businesses.
84% of consumers say they bought a product or service after watching a brand’s video.

Moreover, consumers are much more likely to engage with videos by liking, commenting on, or sharing them. Sharing, in particular, is very important, as this is the internet’s equivalent to word of mouth. If the general internet population seems to like and trust a product or service, others are more likely to like and trust it as well.

To put it simply, not incorporating videos into your brand’s marketing could have you losing out on an untapped audience.

Videos lead to more engagements with an audience.

How real estate video marketing can help your business

So, you know that real estate video marketing is an essential part of your overall marketing strategy, but how can it specifically help your real estate business? With the real estate market becoming increasingly competitive, effective videos can help you:

Generate leads: The facts speak for themselves — consumers are more interested in a brand’s videos than any other medium, including text or photos. By marketing your videos in the right places, such as YouTube or Facebook, you are bound to generate more potential clients.
Book more meetings: 77% of clients choose to work with the first real estate agent they speak with. By establishing your video presence and gaining more followers, you are more likely to be recommended than agents with a weak video presence online.
Create a personal connection: Millenials — the most common age of buyers who are using the internet to search for a home — expect communication, honesty, transparency, and value from a brand. By creating videos that showcase both yourself and your business, you are crafting a personal connection that will make interested clients more likely to trust you.
Showcase your properties: With real estate video marketing, you can make a wide variety of videos that showcase the properties on offer, as well as the surrounding area and neighborhood, in a more immersive way than just a photo can.
Explain things clearly: Lastly, with videos, you can give longer and clearer explanations about properties and easily answer (or pose) questions without consumers having to read long walls of text.

Types of real estate video marketing

When it comes to what kind of real estate videos to create, you have plenty of content options to choose from. Which type of video idea to pursue will depend on what kind of vibe you would like your brand to have. Better yet, you could try out a few different types of videos to see what garners the most interest. The most common are as follows.

Tours

Real estate video tours offer you perhaps the widest option of video marketing. You can make a tour for just about anything in the real estate world.

For instance, you can make a tour showcasing a property, neighborhood, agency, or the local area. You can get even more specific when it comes to towns and cities, showcasing popular or important places like local schools, nature areas, or famous sight-seeing spots.

Realtor

If you would like to focus on telling the story of who you are as a realtor and market to the millennial generation, you have an endless number of ways to get creative.

Some popular real estate video ideas you can try include “About me,” “A day in the life,” “Client testimonials,” and “Ask me anything” in which you answer questions regular or potential clients have about you and your services.

Educational

Educational videos give you a chance to really show off your stuff. These types of videos are useful for newcomers to the home-buying market who will appreciate some insight before making any big moves. Many realtors see results from posting videos that cover topics like tips and tricks for first-time buyers, how a contract works, what to look for in a new home, how to negotiate, and how to handle common issues with new homes.

Seller-focused

Instead of just concentrating on home buyers, some realtors focus on home sellers. If this is your approach, you can still try out educational videos on home buying, but this time goes over all the common steps one must take to sell their listing.

After going over such imperatives as needing to research the best time to sell, what price to list, and how to stage a house for selling, home sellers may realize they’d rather have hands-on help from an agent like yourself. This is the perfect opportunity for you to broadcast your services.

Fun

‌Of course, not all real estate videos have to be 100% serious. Many realtors have fun with their real estate video marketing, including making parody videos, using music as part of a tour, dancing, using children or pets, or focusing on features that make an area unique or weird, like infamous haunted spots or histories of town folklore.

9 real estate video ideas

To get you started, take a look at some real estate videos with both high view counts and engagements. The “key takeaways” will give you additional ideas for camera shots or footage content.

Voice-over video tour

557 Marksbury Road Pickering Open House Video Tour

With over 4,000,000 views and 49,000 upvotes, it’s safe to say that this YouTube video is well-liked by buyers wanting to check out a property video tour.

This agency opted to use a voiceover to guide viewers in showing both the interior and exterior of the home. Voiceovers work well because they focus solely on the property in the video. There is also an opportunity to include plenty of facts for the length of the video using enticing language.